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Graduate Courses
Television Program Film Program Seminars and Directed Studies Journalism Broadcast Journalism
Business & Economics Journalism Science Journalism
Mass Communication, Advertising & Public Relations
The academic credit allowed for each course and the frequency of offering is indicated at the end of each course description.
Upper-level CO courses are those courses that have been designated interdisciplinary, meaning that they contain material relevant to students in all three Schools. Depending upon School and program requirements, these courses may be taken to fulfill a concentration or as an elective. Students should consult with their advisors.
Prereq: only when specified. An interdisciplinary range of topics intended to be of broad interest to students is offered. Details are made available by the specific department offering a special-topics course each semester. Topic varies with the instructor. Recent offerings include Argumentation and Rhetoric. Variable cr (4–8), either sem.
Introduces advanced students to the “higher journalism” of literary nonfiction, in which the techniques of fiction—plot, character, scene, dialogue, and theme—are used in writing about actual events, people, and issues. Based originally on the “new journalism” of the 1960s and 1970s, this approach employs narrative devices to illuminate a wider world, and is the basis for much long-form contemporary nonfiction—magazine features and books. Students will be expected to read and critique a wide range of magazines, stories, and book excerpts that illustrate the techniques of nonfiction storytelling. Authors studied include Joan Didion, Tom Wolfe, and Henry Louis Gates. Limited to 15 students. 4 cr, either sem.
Students write and edit The Comment, the graduate student magazine of the College of Communication. Editors will consider any story-centered piece (creative nonfiction, feature, film script, or short fiction) that reflects the current issue’s theme. Students will develop their research and writing skills (with special attention paid to voice, pacing, and subtext) and will have ample opportunity to revise. The magazine, which is professionally designed, will be published in the spring. The course is open to students from all three departments, but enrollment is limited to 10. Please submit writing samples at the Writing Director’s office, Room 220A. Pass/Fail. 2 cr, 1st sem.
The focus of the course is on two critical domains of modern business: financial and strategic management. Through lectures, readings, case studies, and team projects, the course will introduce students to the complexity and challenges facing today’s communications industry manager along with practical understanding of how businesses operate and even succeed despite the obstacles. The goal of the course is to help students understand the fundamentals of business enterprise with an emphasis on how these apply to the media industries. The course covers the fundamentals of a business plan, including revenue models, marketing, venture capital, finance, and accounting in the context of the media landscape. 4 cr, either sem.
Required for and open only to COM CO 101 graduate teaching assistants. Designed to acquaint teaching assistants with strategies for effective teaching and equip them with techniques for conducting the basic undergraduate communication course. Students increase their proficiency in leading discussion sections, appraising student progress, and handling problem situations. 2 cr, 1st sem.
Television Program
Prereq: COM FT 849 or COM FT 707. A comprehensive technical examination and creative analysis of sound as an emotional motivator and major storytelling component in both fiction and nonfiction films. Covers location sound recording, acoustic theory, track building, foley and dialog replacement, and mix preparation, as well as music editing and composition. Introduces a variety of postproduction pathways and technologies, current digital innovations in the field and in audio postproduction, and provides an ongoing workshop for solving editing and track-building problems. 4 cr, either sem.
Prereq: COM FT 707. This course teaches all aspects of video postproduction including window dubbing, rough cuts, A/B editing, nonlinear editing, digital graphics, digital sound, and the integration of all of these processes and technologies that apply to the postproduction completion of video projects. Familiarity with Macintosh computers is desirable. Experience with video time-code editing is a necessity. 4 cr, either sem.
Prereq: students must have completed or be registered for Producing I (COM FT 727) or a Media 100/Avid course (COM FT 565 or COM FT 504) and submit an application letter. Students will hone their producing skills as they develop projects from proposals to pilots. Proposals, brought to the table by faculty, outside clients, and students, will include documentaries, dramas, series, children’s programs, and PSAs for local TV stations. This is a Pass/Fail course offering. 2 cr or 4 cr, either sem.
Prereq: COM FT 707. Continuation of television studio production and the development of those formats that are best suited to it. Emphasizes the creative use of studio technology. 4 cr, either sem.
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Encourages students to think creatively about the future of the medium. Studies television as an art form and examines its relation to other arts. Considers how television affects the way people see themselves and their surroundings. Lectures, screenings, discussions. 4 cr, offered occasionally.
Prereq: COM FT 310, 314, or 709. Deals with the process and techniques of writing a dramatic series for network and cable television. Lectures will be given on one-hour story structure, genres, and character development. View and analyze series from the past and present, focusing on character development, relationships, story structure, and plot lines. 4 cr, 1st sem.
Prereq: COM FT 512 or FT 522. Explores the development and creation of the television series pilot. Each student will pitch a concept, write a treatment and a finished pilot script for an original series, either comedy or drama. Emphasis on premise, story structure, characterization, and originality. Lectures, screenings, script readings, written assignments, and critiques. 4 cr, 2nd sem.
Survey of telecommunications in various nations, and analysis of the impact of cultural, economic, demographic, and political factors on both their internal and external operation. Explores the dynamic international telecommunications field, its impact on understanding and commerce between nations, and its meaning for the United States. 4 cr, 1st sem.
Analyzes issues and strategies in television, radio, and cable programming. Class discussions and problems focus on the relationship between networks and independent producers; scheduling and other decisions facing programmers at networks, affiliates, and independent television and radio stations; cable systems; public broadcasting; and programming against a background of serving the public interest. 4 cr, either sem.
Prereq: COM FT 701. Covers the responsibilities associated with management positions at radio and television stations and cable outlets. Lectures, readings, case studies, and visits from persons now working in these positions develop students’ understanding of a variety of managerial functions and the challenges they entail. 4 cr, 2nd sem.
Prereq: COM FT 709 or
COM FT 711. Intensive exploration in the key elements of the sitcom: character development, story structure, pitching, formats, writing, and polishing. Successful participants will have a completed “spec” script for the current television market. 4 cr, either sem.
A comprehensive look into the business of television and radio sales and marketing. Respected professionals occasionally guest-lecture on this important and ever-changing area. 4 cr, either sem.
Prereq: COM FT 727. Course takes the student through the process of creating a fictional program or film. Students learn the complexities of the industry, the layers of decision makers to be dealt with, the place of agents, the nature of negotiation, and the requirements of sponsors, networks, and others for commercial time or commercial intent. 4 cr, 2nd sem.
Students learn all aspects of directing, with particular emphasis given to script analysis and working with actors. The director’s involvement in blocking action, composing shots, managing the production process, and editing are also covered. Acting experience is helpful but not required. 4 cr, either sem.
Prereq: COM FT 707 or FT 849. An intensive combination of lecture, demonstration, and hands-on work in lighting. Film and video systems, from the camera to the transfer, are explained, explored, and used. Guest lecturers and field trips to production facilities and shooting locations are included. 4 cr, either sem.
Examines the forms comedy has taken in television and determines critical methods for evaluating and judging this particular form of entertainment. 4 cr, 1st sem.
Studies the important role played by television in child development and culture, with special reference to the provision and content of programming for children of different ages, from preschool to adolescence. 4 cr, 1st sem.
Prereq: when specified. Topics and instructors vary each semester.
Prereq: only when specified. Topics and instructors vary each semester. Details are available from the Department of Film & Television. Recent offerings have included Writing Episodic Drama. 4 cr, either sem.
Prereq: B+ in COM FT 403 or FT 850. This course, designed for advance film and television production students, focuses on the highly specialized filmmaking techniques demanded of the narrative documentary; that is, films about real people set within classic fiction structures. The practicum also traces the narrative documentary’s rich legacy: from Vertov in the ’20s through the Direct Cinema movement of the ’60s, and on to the present day wealth of forms brought on by digital filmmaking technology. 4 cr, 1st sem.
Surveys the history of the documentary and the changes brought about by the advent of television. Examines the outlook for the documentary idea in national and international markets. Periodic highlighting of special areas, such as the portrayal of war, historical events, drama-documentary, and propaganda. Students develop critical and professional skills. Lectures, screenings, and discussions. 4 cr, either sem.
Surveys the history of television drama from its “live” beginnings in the 1950s to contemporary taped and filmed series, miniseries, and specials. The critical evaluation of such forms as sitcoms, soap operas, and regularly scheduled dramatic series from the perspectives of the producer, writer, and director. Lectures, screenings, writing reviews, and discussions. 4 cr, 2nd sem.
Prereq: COM FT 716 or FT 850; proficiency with Macintosh computers. Teaches digital editing using a variety of platforms. Trains students on professional systems such as Avid’s Media Composer. Students must have experience with either flatbed film editing or 3/4" video editing with time code. 4 cr, either sem.
Provides students the opportunity to develop and produce television programs for closed-circuit and, possibly, cable access distribution and to produce low-budget videos for nonprofit organizations. 2 cr, either sem.
This course offers an overview of the television industry, past, present and future. Topics include the history of commercial and noncommercial television, cable and new media; the regulatory framework; management structures; and business principles and practices, including programming, advertising, marketing, and measuring viewership. 4 cr, either sem.
Develops the director’s knowledge and understanding of actors, the “human equipment” of filmmaking, through direct acting experience. Students learn the language and tools of the craft through sensory exercises, improvisation, text analysis, and scene study. 4 cr, either sem.
An introduction to the techniques of producing and directing video projects, including videography, lighting, editing, sound, and special effects. Emphasis is on execution and design of both “live” on tape and postproduced works using both field and studio equipment. 4 cr, either sem.
Covers the fundamentals of writing for television in short and long forms, fiction and nonfiction. Students are taught to recognize what goes into a good script and to practice their own skills in different forms. Regular writing assignments, lectures, and critiques. 4 cr, 1st sem.
The principles of drama and screenplay structure are analyzed: plot, structure, character, scene development, conflict, and theme. The course is writing-intensive. In addition to writing at least one short script, the student creates a detailed step-outline, followed by a full treatment, and writes the first act of a feature screenplay. 4 cr, 1st sem.
Issues of content, representation, regulation, effects, and ethics in television. Specific areas include children’s programming, representation of women and ethnic groups, violence, and educational and prosocial aspects. Also covers methods of social inquiry, including students’ own practical assignments. 4 cr, 2nd sem.
Prereq:
COM FT 711. Building on the materials developed in Screenwriting I, students write and revise a full-length original screenplay. 4 cr, 2nd sem.
Prereq: COM FT 707. Emphasizes longer-form television programs and stresses the role of the producer/director. Course includes both documentary and dramatic productions using both field and studio equipment and techniques. 4 cr, 2nd sem.
An introductory course that takes students through the various stages of production beginning with a concept and ending with a full-fledged, camera-ready proposal. Students are introduced to issues of finance, scheduling, and organization; they learn what a producer must do to keep budget and concept on track. 4 cr, 1st sem.
Prereq: COM FT 713. How is a work of literature transformed into a work of film or television? Students study the process of literary adaptation by examining a number of novels, plays, and nonfiction works that have been translated into cinema. 4 cr, 1st sem.
Creation of an original work in any one of four areas: producing; scriptwriting; directing/production; or a research paper. One-on-one advisor supervision throughout the entire process. 4 cr, final sem.
Prereq: consent of instructor. Seminars by individual faculty members on topics of their choice, normally ones in which they are engaged in research or special study. Not more than two such seminars are offered in any one semester. Subjects and instructors announced before registration. (Offered occasionally.) 4 cr.
Prereq: consent of supervising faculty and chair of department. Individual projects: opportunity for advanced graduate students who have completed a major portion of their degree requirements to engage in in-depth tutorial study with specific faculty in an area not normally covered by regular curriculum offerings. Variable cr, either sem.
On-the-job experience at television stations, film and video production studios, networks, cable television operations, advertising agencies, radio stations, and corporations. Can be taken in the Boston area after the first semester of matriculation and anywhere in the country during the summer. 2 and 4 cr internships available, either sem.
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Film Program
Prereq: COM FT 351 or COM FT 353. A comprehensive technical examination and creative analysis of sound as an emotional motivator and major storytelling component in both fiction and nonfiction films. Covers location sound recording, acoustic theory, track building, foley and dialog replacement, and mix preparation, as well as music editing and composition. Introduces a variety of postproduction pathways and technologies, including current digital innovations in the field and in audio postproduction, and provides an ongoing workshop for solving editing and track-building problems. 4 cr, either sem.
Prereq: COM FT 727. This course takes students through the process of creating a fictional program or film. Students learn the complexities of the industry, the layers of decision makers to be dealt with, the place of agents, the nature of negotiation, and the requirements of sponsors, networks, and others for commercial time or commercial intent. 4 cr, 2nd sem.
Students learn all aspects of directing, with particular emphasis given to script analysis and working with actors. The director’s involvement in blocking action, composing shots, managing the production process, and editing are also covered. Acting experience is helpful but not required. 4 cr, either sem.
Prereq: COM FT 707 or FT 849. An intensive combination of lecture, demonstration, and hands-on work in lighting. Film and video systems, from the camera to the transfer, are explained, explored, and used. Guest lecturers and field trips to production facilities and shooting locations are included. 4 cr, either sem.
A survey of cinema from the past three decades originating outside the studio system. Though the screening list changes from semester to semester, filmmakers dealt with include Su Friedrich, Elaine May, Barbara Loden, John Cassavetes, Robert Kramer, Mark Rappaport, Todd Haynes, and Charles Burnett, among others. 4 cr, 2nd sem.
An introduction to major styles of film criticism and theoretical positions from Eisenstein’s “montage” theory to Christian Metz’s semiotics. Includes screenings of films that have contributed to critical debate and those that challenge theoretical presuppositions. 4 cr, 2nd sem.
Prereq: COM FT 713. A first-draft screenplay and two sets of revisions will be required from the student. The student will meet on a one-to-one basis with the writing professor. These meetings are conducted as professional script conferences. 4 cr, 1st sem.
Prereq: when specified. Topics and instructors vary each semester. Recent offerings include The New Television Workshop, Documentary Production, Script Analysis, and Line Producing. Details available from the Department of Film and Television. 4 cr, either sem.
Prereq: when specified. Offered in multiple sections. Students may take more than one section. Topics and instructors vary each semester. Details are available from the Department of Film and Television. Recent offerings have included the films of John Cassavetes, Alfred Hitchcock, Mike Leigh, and Rainer Fassbinder; the blacklist; and Film and the Other Arts. 4 cr, either sem.
Surveys the history of the documentary and the changes brought about by the advent of television. Examines the outlook for the documentary idea in national and international markets. Periodic highlighting of special areas such as the portrayal of war, historical events, drama-documentary, and propaganda. Students develop critical and professional skills. Lectures, screenings, and discussions. 4 cr, either sem.
A comprehensive survey of the most important directors and films of this vital film movement, which arguably changed the course of world cinema. Directors include Godard, Charbol, Rohmer, Truffaut, Resnais, and Varda. In addition to class screenings, some outside viewing may be required. (Offered occasionally.) 4 cr.
Prereq: COM FT 850, or FT 716; proficiency with Macintosh computers. Teaches digital editing using a variety of digital editing platforms. Begins with desktop video-editing software programs such as Premiere and trains students on professional systems such as Avid’s Media Composer. Students must have experience with either flatbed film editing or ¾" video editing with time code. 4 cr, either sem.
Prereq: COM FT 849. Based on a fundamental knowledge of technical and creative procedures of film production, this course pays deeper attention to important elements of cinematography such as composition, raw stock, sensitometry, lighting, movement, colors, and space. Emphasis is on a conscious usage of pictorial elements in the picture-building process. 4 cr, either sem.
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Develops the director’s knowledge and understanding of actors, the “human equipment” of filmmaking, through direct acting experience. Students learn the language and tools of the craft through sensory exercises, improvisation, text analysis, and scene study. 4 cr, 1st sem.
The principles of drama and screenplay structure are analyzed: plot, structure, character, scene development, conflict, and theme. The course is writing-intensive. In addition to writing at least one short script, the student creates a detailed step-outline, followed by a full treatment, and writes the first act of a feature screenplay. 4 cr, 1st sem.
Prereq: COM FT 711. Building on the materials developed in Screenwriting I, students write and revise a full-length original screenplay. 4 cr, 2nd sem.
Subjects vary with the instructor. Directors include: Carl Dreyer, Satyajit Ray, Sergei Eisenstein, V. I. Pudovkin, Jean Renoir, Rene Clair, Andrzej Wajda, Jean-Luc Godard, Michelangelo Antonioni, Federico Fellini, Ingmar Bergman, Akira Kurosawa, Bernardo Bertolucci, Luis Buñuel, and others whose work is significant to the development of film as an international art. 4 cr, 2nd sem.
Subjects vary with the instructor. Directors include:
D. W. Griffith, Charlie Chaplin, Buster Keaton, King Vidor, Frank Borzage, Victor Fleming, Howard Hawks, Frank Capra, Alfred Hitchcock, John Ford, John Huston, Elia Kazan, George Cukor, Orson Welles, Robert Altman, John Cassavetes, and Woody Allen. 4 cr, 1st sem.
An introductory course that takes the student through the various stages of production beginning with a concept and ending with a full-fledged camera-ready proposal. Students are introduced to issues of finance, scheduling, and organization. Examines what a producer must do to keep budget and concept on track. 4 cr, 1st sem.
Prereq: COM FT 713. How is a work of literature transformed into a work of film or television? Students study the process of literary adaptation by examining a number of novels, plays, and nonfiction works that have been translated into cinema. 4 cr, 1st sem.
Prereq: COM FT 848, 859 and 851. This course is meant to help students produce their thesis productions. The skills and duties covered also apply to the production of any complex scripted motion picture. These include organizing the production schedule, drawing up budgets, negotiating with cast and crew, securing locations and clearing rights to intellectual property. 4 cr, 1st sem.
A practical, hands-on introduction to film production techniques. Lectures and demonstrations cover such topics as cinematography, studio and location lighting, sound recording, transferring, bench and flatbed editing, and sound mixing. Workshops and assignments coincide with lectures to give students practical experience and extensive hands-on training. Each student produces a short 16mm film, which must be brought to the interlock stage (edited picture and separate mixed magnetic sound track) by the end of the semester. 4 cr, 1st sem.
Prereq: COM FT 849. Students master the equipment and techniques of synchronous sound filming. Using a range of professional sync cameras and Nagra tape recorders, students complete several shooting and editing assignments and, working in groups of three, write and produce a short dramatic film. Emphasis is placed on shooting coverage of scenes to allow for dramatic editing possibilities. 4 cr, 2nd sem.
Prereq: graduate students only. Examines the creative process of filmmaking by studying the role of specific design elements in a variety of narrative and nonnarrative films. Attention is given to scriptwriting, casting, performance, location/sets, art direction, directing, cinematography, sound tracks, and editing. Emphasizes the ways in which these elements contribute to our perception of the film’s story and meaning. 4 cr, 2nd sem.
Devoted to completion of thesis projects in film production and film studies. 4 or 8 cr, 2nd sem.
Seminars and Directed Studies
4 cr, either sem.
Prereq: consent of supervising faculty. Individual projects; opportunity for advanced graduate students who have completed a major portion of their degree requirements to engage in in-depth tutorial study with specific faculty in an area not normally covered by regular curriculum offerings. Variable cr, either sem.
On-the-job study, training, and experience in film or other visual media. Specific job responsibilities vary according to the needs of the market. 2 or 4 cr, either sem.
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Journalism
This challenging course prepares the student to review the products of journalism with a critical eye by exploring real events, how they are described in news reports on websites and in essays, and how these reports stand up to the highest standards of accuracy, fairness, and truth. 4 cr, either sem.
Comprehensive training in writing business and economics stories, using articles in the Wall Street Journal and other publications as examples. Emphasis on developing clear, simple language to describe complex issues. 4 cr, either sem.
Every year, several courses have been created under this category to examine current journalism issues in seminar format. Course titles include Profile Writing, Literature of Journalism and Science, and Web Magazine. 2 or 4 cr, either sem.
Covers online investigative reporting, and research. 4 cr, either sem.
This course introduces students to writing with a point of view. This includes personal and public affairs columns and editorials. The emphasis is on developing clarity and style. 4 cr, either sem.
This course is designed to train copy editors for newspapers, magazines, and the Internet. The primary focus is on newspapers, but other applications are also considered. Class sessions will focus on writing and editing/copying editing skills, and layout and design skills using QuarkXPress. 4 cr, either sem.
Seniors and graduate students. An overview of journalism as literature. Students read, analyze, and discuss works of nonfiction by writers working in the book, newspaper, and magazine areas. Issues raised by the “New Journalism” are examined. Students analyze both form and content in the genre, and produce a major article in one of four forms: profile, critical essay, personal journalism, or the “place” piece. 4 cr, either sem.
Prereq: COM JO 312 and consent of instructor. An intensive course designed to give students the skills necessary to produce professional quality work meeting publication standards, with emphasis on story telling in the visual medium. Weekly assignments require students to produce self-generated picture packages, complete with written story and captions. 4 cr, either sem.
A specialized writing course for students interested in a career in sports journalism. Covers game stories, features, columns, and profiles as well as examines sport as a commercial enterprise. 4 cr, either sem.
A course teaching the skills required of professional photographers and picture editors in creating photographic and multimedia packages for publication on the internet and in print. Classwork also includes critiques of student packages and discussions of ethical, legal, and copyright issues. 4 cr, either sem.
See description under “Broadcast Journalism Program” in the “Journalism” section of this site.
Prereq: COM JO 540. The objective of this course is for print, photojournalism, and broadcast journalism majors to learn how to produce a multimedia news segment published on the Internet. The course introduces students to a new form of reporting by combining still photography, audio, video and text. Photo, print, and broadcast journalism majors work together in teams. Course also includes a one-hour weekly focus presentation on video blogging, cell phone reporting, and other real-time reporting techniques as well as issues concerning citizen journalism. 4 cr, either sem.
Students further develop radio journalism and production skills utilizing digital audio editing facilities. 4 cr, either sem.
Students learn advanced typography, visual composition, and enhancement of communication through visual language. 4 cr, either sem.
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A course preparing students for entry into a career in photojournalism. Weekly assignment work is designed so that each student builds a professional-quality portfolio and advances critical journalism skills including story development, writing, meeting deadlines, and use of various media. 4 cr, 2nd sem.
An examination of the many ethical issues and dilemmas that face reporters, editors, and producers—danger of actions for contempt or defamation, laws of copyright and intellectual property—and how to resolve them with professional integrity. 4 cr, either sem.
Basic instruction in broadcast technique for nonbroadcast students. 4 cr, 2nd sem.
An advanced seminar that will teach select students the practice of depth reporting and writing. Students will use a variety of reporting techniques—from computer database searches to shoe leather—in pursuit of long-term projects ideally destined for publication in one of several professional publications that have entered into cooperative agreements with the Boston University Department of Journalism. Among them are the Boston Globe, Boston Magazine, and the Boston Phoenix. Story subjects will range from public system failures to questionable convictions, narrative reconstructions to explanatory journalism. 4 cr, 2nd sem.
A course designed to give students expertise in the use of digital photo technology including digital cameras, lighting, image management, remote transmission of photos, output to printers, and use of photos on a website. 4 cr, 2nd sem.
Writing feature articles for newspapers. Course open only to graduate students in 1st semester. Graduates and undergraduates can enroll in 2nd semester, upon completion of COM JO 308 or JO 721. 4 cr.
This course introduces students to reporting, writing, and creating multimedia journalism for the Internet. Students will view and critique online journalism and learn how to create stories using various media. They will learn which elements—text, links, stills, audio, video, or interactivity—are best for delivering a story and engaging an Internet news audience. Students will learn the basics of the tools needed to create multimedia journalism projects and practice using them to report and tell news stories throughout the term on a class website set up specifically for this purpose. Course also includes a one-hour weekly focus presentation on video blogging, cell phone reporting, and other real-time reporting techniques as well as issues concerning citizen journalism. 4 cr, either sem.
The role of the press in covering international conflicts, as well as the responsibilities and methods in covering military policies, procedures, and programs during peacetime. 4 cr.
This course is the prime component of the Boston Statehouse Program, an advanced study in government and political reporting at the state level. Students receive practical experience covering Beacon Hill for a Massachusetts daily. 8 cr, either sem.
Nonfiction writing and editing. Students learn how to research and write lengthy magazine articles of national magazine quality. 4 cr, either sem.
Electronic field and studio production, basic editing processes, and use of newer technologies. 4 cr, 1st sem.
Prereq: students should be familiar with Microsoft Word or comparable program. A hands-on course in which students conceptualize, write, edit, design, and publish two magazines using desktop technology including PageMaker, QuarkXPress, and Photoshop. Both Macintosh and IBM-compatible computers are used. 4 cr, 2nd sem.
Required. Students acquire techniques of newswriting and reporting by covering a full range of news stories in a laboratory situation. Stress on deadline pressure, writing, and reporting. 4 cr, 1st sem.
Prereq: COM JO 721. Required. Newswriting and reporting in Boston and surrounding communities. Students cover working beats. 4 cr, 2nd sem.
A rigorous grounding in research and investigative methods from interviews and records searching to computer-assisted reporting and use of the Freedom of Information Act. 4 cr, either sem.
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Broadcast Journalism
See course description in the “Undergraduate Courses” section of this site.
Techniques and problems of foreign correspondents in print and broadcast journalism. Study of coverage of major international events, personalities, and perspectives, with emphasis on the former Soviet Union, Western Europe, and Third World countries. 4 cr, either sem.
Sports journalism as seen through the eyes of the television camera, specifically dealing with the broadcast industry, concentrating on interviewing, writing, reporting, and on-camera training. Under deadline, produce a multi-faceted sports show using the full range of studio facilities. 4 cr, either sem.
Subjects students to the deadlines, pressures, and disciplines of a professional news operation. Accent on hard news for radio and television. 4 cr, 1st sem.
Students examine the profession of management as it relates to broadcast news operations. In-depth analysis of both network and local news organization, budgets, personnel management, policy development, and ethical considerations with practical case study approach. 4 cr, 1st sem.
Electronic field and studio production, basic editing processes, and use of newer technologies. 4 cr, 1st sem.
Students seek news and design original stories, develop contacts and beats, and plan minidocumentary productions. 4 cr, 2nd sem.
Introduction to basic techniques of video news, with emphasis on function of the writer. Includes on-air techniques, editing, and feature and documentary planning and production. 4 cr, 2nd sem.
Production of graduate creative project. 4 cr, 1st sem.
Intensive training in daily news operations. Gathering, writing, editing, producing, and broadcasting of a live, on-air televsion news program using advanced production and studio techniques. 4 cr, 2nd sem.
Required broadcast internship under supervision of faculty. 4 cr, either sem.
Prereq: consent of instructor and advisor. Faculty and students work together in tutorial situation to produce a project of mutual interest. 2–4 cr, either sem.
Business & Economics Journalism
Comprehensive training in writing business and economics stories from marketing to mergers. Regular writing sessions follow in-depth analysis of articles in the Wall Street Journal
and other publications. Emphasis on developing clear, simple language to describe complex issues. 4 cr, 1st sem.
Science Journalism
Students learn to research, organize, and write a major magazine article of publishable quality. Projects for the course, with appropriate revision, may be submitted in lieu of a separate master’s project. 4 cr, 1st sem.
Review and analysis of contemporary coverage of science news and affairs through the study of major newspapers, magazines, and other media outlets. 4 cr, 1st sem.
Students develop experience in writing about science, technology, and medicine for the consumer press. At instructor’s option, students may write scripts for broadcast and/or articles for publication in scientific, professional, or business magazines and periodicals. 4 cr, 1st sem.
Continues COM JO 723. 4 cr, 2nd sem.
Continues COM JO 705. 4 cr, 2nd sem.
To be taken during the summer between second and third semesters of the program. 4 cr.
The application of broadcasting techniques in science reporting. How to present complex scientific, environmental, and medical topics on radio and television. 4 cr, 1st sem.
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Mass Communication, Advertising & Public Relations
An introduction to the techniques and principles used in designing and directing video productions for advertising and public relations. Use of videography, composition, color, lighting, editing, sound, and special effects in producing video news releases, talk shows, and commercials. 4 cr, either sem.
Introduction to the personal computer as a tool for human communication. Shows how computers are used to design, produce, and deliver communication in publishing, advertising, entertainment, and education. Students learn to use basic computer tools to build works of communication in a variety of media, including text, images, numbers, sound, and video. 4 cr, either sem.
Prereq: COM CM 701. Students examine the challenges of marketing a company to the financial community. The course is broken down into three areas: the development of IR as a profession; the tools of the trade, such as bonds and stocks; and the field’s communication techniques. Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysts and the media, and financial marketing techniques. Core public relations requirements should be fulfilled before taking this course. 4 cr, 1st sem.
Course prepares students for careers in an environment of constant technological development and institutional change. Provides an overview of current and near-future developments in telecommunications; a theoretical base and exercise in systems analysis for assessing the potential uses and importance of these technologies in media-related institutions; and consideration of legal, regulatory, and social issues that these technologies and their uses may raise for telecommunications and media industries and society in general. 4 cr, 1st sem.
Prereq: COM CM 701. An examination of the evolution of community relations, the theory behind it, and the techniques employed by its professionals. Using a case study approach, students learn how to select a site for expansion; conduct a community relations audit; work with state, local, and federal governments; and develop sound relationships with the media and advocacy groups in the corporate and nonprofit arenas. 4 cr, 2nd sem.
Prereq: COM CM 707, CM 717, and CM 708. Techniques for creating television advertising that attract and hold viewer attention. Students create advertising concepts, write commercials, prepare storyboards, and consider the problems of casting, directing, editing, and testing. 4 cr, either sem.
Prereq: COM CM 701 and COM 708. An overview of the theories, practices, and techniques in the emerging field of interactive marketing communication (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive business of marketing communication. In addition, students review IAMC’s relationship to and its effects on society, culture, and the economic system. 4 cr, either sem.
Prereq: COM CM 323 or COM CM 510. Focuses on designing communications that combine several media and are interactive on the computer. Using the software tools that are used in the multimedia industry, students learn to conceptualize, design, prepare, and program works for eventual publication on CD-ROM. Topics include planning, animation, user interface design, prototyping, permissioning, and usability testing. 4 cr, either sem.
Prereq: COM CM 708, CM 707, and CM 717. This course is designed to help you address specific creative challenges you will face in an agency, such as introductory, food, fashion, brand image, and product life cycle problems. You’ll learn which creative approaches work best in certain business situations and you will write and design your own print advertising suitable for your portfolio. 4 cr, 2nd sem.
Addresses both strategies and theories of negotiation and conflict resolution. Emphasis on communication skills necessary in everyday business situations, including labor management disputes, confrontation between interest groups, international disputes, and resolution of conflict between an organization and its stakeholders. In addition to readings, there is an emphasis on case analyses, role plays, and guest lectures. 4 cr, 2nd sem.
Critical evaluation of political campaign strategies and tactics within the sociopolitical environment. The roles of campaign managers, media consultants, pollsters, press secretaries, and field operatives are studied. Analysis of the impact of press coverage, political advertising, and candidate debates on the electorate. 4 cr, either sem.
Introduces students to the tactics and strategies used in implementing sports information or public relations campaigns in the specialized areas of professional and amateur athletics. Students should have strong writing ability. 4 cr, either sem.
Prereq: COM CM 707. In-depth focus on promotional, client-based writing. Course includes developing story ideas and angles; writing stories for trade, business, and special-interest publication markets; conducting background research; and writing a brochure/video package. Also includes multimedia workshops and guest lecturers and clients throughout the semester. 4 cr, either sem.
Prereq: consent of instructor. Intensive exploration of specialized applications of communication skills. 2 or 4 cr, either sem.
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Foundations of professional principles and practice in public relations for corporate, governmental, and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized. Explores opportunities and requirement for work in the field. 4 cr, 1st sem.
Analyzes the impact of advertising on individuals and society and evaluates the ethical, moral, and legal questions relating to the advertising industry. The history of advertising and the rise of consumerism will be studied to create a paradigm for understanding the social effects of advertising. Students will study the issues of advertising in cyberspace and questions of privacy and protection from intrusive communication messages. 4 cr, either sem.
Overview of and current trends in the contemporary mass media labor force. Topics include career opportunities in print, film, broadcast, and digital media; changing relationships between media; contemporary patterns of ownership and audience attention; how the media select their content, how they are financed, and how they are related to agencies of control; and ethical issues and controversies regarding media content and influences. 4 cr, 1st sem.
Introduction to basic formats, including news releases, editorials, features, profiles, articles, and other forms of writing. Emphasis on basic copy quality in American English. Students learn to analyze and rewrite their own copy. 4 cr, 1st sem.
Develops both theoretical understanding and practical knowledge of internal organizational communication. Topics include motivation, leadership, organizational climate, formal and informal channels, management, and relational communication in an organizational context. Organizational communication assessment and change is emphasized. 4 cr, 1st sem.
Introduction to basic formats, including news releases, editorials, features, profiles, scripts, and basic copy qualities such as readability, clarity, crispness, color, and organization. Emphasis on developing the ability to write copy for varied audiences. Regular writing assignments; considerable rewriting. Includes lead writing, editing, and interviewing. 4 cr, 1st sem.
Overview of the nature, function, practice, and social, economic, and behavioral aspects of advertising. Student teams develop advertising plans, create campaigns, and explore problems of account management, creativity, production, and ethics. 4 cr, 1st sem.
Prereq: COM CM 701. Monitoring sociopolitical environment, managing corporate crises and confrontations, analyzing issues, formulating political strategies, developing programs of advocacy advertising, constituency communcations, and public involvement. Case studies used. 4 cr, 2nd sem.
Examines origins, nature, and consequences of human communication. Reviews nature of verbal, nonverbal, and other types of group communication issues. Traces the development of speech, writing, printing, broadcasting, and digital media. Reviews theories of the process and effects of mass communication and how these theories apply to the work of media professionals. 4 cr, 2nd sem.
Prereq: COM CM 708. Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective creative briefs. 4 cr, 1st sem.
Study of the laws that apply to communication practitioners. Topics include the First Amendment, defamation, invasion of privacy, copyright, regulation of advertising, and Internet law. 4 cr, 2nd sem.
Study and application of the principles of oral presentation, persuasion, and argument. Ingredients of effective preparation for, and delivery of, informative and persuasive presentations. Emphasis on self-criticism for self-improvement. 4 cr, 1st sem.
Prereq: COM CM 701. Principles and practices of public relations in social, health, educational, and public service institutions. Analysis of the structure, publics, public relations, communication, and marketing programs unique to nonprofit agencies. Attention to recruitment and management of volunteers, fund-raising, budgeting, and intra- and inter-agency relationships. 4 cr, 2nd sem.
Prereq: COM CM 708. Examines media planning, buying, and sales as performed by advertising agencies, clients, and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communications media and their effects on advertisers. 4 cr, 2nd sem.
Examines the creative process in advertising including concept development, copywriting, layout, and campaign strategies. Emphasis is on print advertising, but radio and television commercials are also included. Assignments include consumer and trade advertisements for both new and mature products. 4 cr, 1st sem.
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Prereq: COM CM 708. Administration of complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers. 4 cr, 2nd sem.
Introduction to the methodology of communication research. Includes both qualitative and quantitative approaches. Attention to the nature of scientific logic, computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. Explores the use of focus groups, experiments, surveys, and content analysis. 4 cr, either sem.
Prereq: COM CM 722. Provides an in-depth look at data analysis using the SPSS (the Statistical Package for the Social Sciences). Students get hands-on experience by carrying out actual analyses using real data sets. Techniques covered include descriptive statistics, correlation and regression, t-tests, ANOVA, and factor analysis. 4 cr, 2nd sem.
Prereq: consent of instructor. Discusses various issues related to sampling, such as design, sample size, methods of selection, sampling error, and sampling sources for applied research projects. Also teaches about the various types of questionnaires and measurement procedures commonly used in communication research, including those used for assessing such factors as attitudes, beliefs, media use, and consumer behavior. 4 cr, 2nd sem.
Prereq: COM CM 708. Explores the impact of current advertising/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues. 4 cr, 1st sem.
Structure and function of public relations and communication organizations in international settings. Consideration of levels of development, culture, and geopolitical variables affecting public relations and communication programs. Cases and examples drawn from the Middle East, Africa, the Pacific Rim, South America, the European Economic Community, and the former Soviet Union. 2nd and 3rd semester graduate students only. 4 cr, 2nd sem.
Examines the components, dynamics, and mutual effects of the U.S. decision-making process and public opinion. Students apply this knowledge to case studies of persuasion campaigns and provide a written policy paper and oral reports. Examines key principles of comparative government, political science, organizational communication, decision making, and group dynamics as bases for measuring and comparing the relationships between public opinion and public policy in the United States and elsewhere. 4 cr, either sem.
Addresses basic marketing and promotion principles used to increase awareness of and change in attitudes and buyer behavior about products, services, and organizations. Students learn to evaluate appropriate promotional mixes, examine the role of communications, and develop marketing communication strategies through the use of case studies and classroom discussion. Students prepare comprehensive marketing communication campaigns. 4 cr, either sem.
Prereq: COM CM 708. COM CM 717 for students working on creative teams. Provides graduate students with a real-life, hands-on experience replicating the process and procedures typical in the advertising industry. Direct contact with clients will give account and creative groups a first-hand understanding of the realities of the advertising business. Account teams will develop advertising strategy and create ads for clients. 2 cr, either sem.
Prereq: COM CM 701. Governmental public relations in this century; primary attention to current programs of public relations at national, state, and local levels. Public contact problems, including personnel recruitment, agency purpose, agency publics, and executive direction. Research participation in the field. 4 cr, 2nd sem.
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Prereq: COM CM 701 and CM 707. Students learn publicity techniques used in media of mass communication, including daily and weekly newspapers, magazines, radio, television, and film. Practitioners invited to class to present publicity problems. Case study method and workshop sessions with informal discussion. 4 cr, 2nd sem.
Traces the history, traditions, standards, and goals of the media in various countries; their ownership and marketing strategies; and the effect of different national and organizational cultures on each. Examines how international print and broadcast media and sample multinational companies in the transnational communication business operate globally and in their own countries. Students study VOA and BBC external services, CNN, BBC-TV, ITN, the London Times and Sun, Reuters, AP, AFP and various French, German, Russian, Pakistani, Indian, and Japanese media customs and practices. Advertising and public relations experts explain corporate global strategies. 4 cr. (Summer London Program only)
Analyzes the strengths and weaknesses, similarities and differences of several parliamentary democracies and their political-economic systems, including Britain, France, Germany, Russia, Japan, and Pakistan or India. Using case studies and guest lectures, students will learn new analytical tools to see how the same factors affect governance, decision-making, resource-allocation, and economic and media development in every political system. 4 cr. (Summer London Program only)
Prereq: COM CM 707. Building on the writing skills and formats presented in CM 707, students work individually on essay critiques, a direct mail package, a newsletter, and a presidential speech. Various writing workshops complete the course requirements. 4 cr, 2nd sem.
Prereq: COM CM 708 and CM 717. This course builds upon the conceptual and layout skills acquired in the prerequisite classes. The emphasis will be on art direction within the print media, including advertising, collateral, and corporate identity. The role of the art director in other media will be discussed. 4 cr, 1st sem.
Prereq: COM CM 708 and CM 717. This course builds on the concept development and copywriting foundations learned in prerequisite courses. Emphasis on print and the creation of long and short copy in a variety of categories such as consumer, business to business, technology, financial, and medical, as well as some broadcast, direct marketing, collateral, and interactive. 4 cr, 1st sem.
Prereq: COM CM 708 and CM 717. Course is for graduate students who intend to work in the creative area of the advertising industry. Focus is on the principles needed to understand, conceptualize, detail, and refine the ads comprising a competitive art direction or copywriting portfolio. Emphasis is on print campaigns and single ads, with some campaign extensions into interactive or other advertising/marketing channels. 4 cr, 2nd sem.
Prereq: COM CM 708, CM 717, and CM 753. A continuation of Portfolio Development I, this course covers the final stages of portfolio development. Students refine concepts, revise and improve the details of the art direction and copywriting, and broaden the range of samples to cover a wide variety of products, services, and target audiences. Executional strategies, tactics, and values for the preparation of comped work, as well as final presentation of portfolios, will also be covered. 4 cr, 1st sem.
Prereq: two semesters of graduate study. Students are placed in public relations or communication departments of business, educational, philanthropic, or governmental institutions. Fifteen hours per week of supervised work. Students with a comprehensive report evaluating internship experience at end of semester. 2 or 4 cr, either sem.
Prereq: COM CM 722, CM 723, and CM 724. Teaches students to develop clear and concise research proposals and write detailed research reports incorporating appropriate methodological sequences, techniques, and strategies. Teaches students to interpret the results of quantitative analyses in layperson’s terms and relate their implications to a client, as well as to analyze the standards and pricing structure of competing agencies and available subcontractors in a given market. 4 cr, 1st sem.
Factors of international communication; cultural, economic, political, and social influences. Role of communication media in effecting social change in a wide variety of countries. 4 cr, 2nd sem.
Review and diagnosis of major crises and issues affecting corporations. Case discussions of seven types of crises: technological, confrontational, malevolence, natural disasters, skewed values, deception, and misconduct. Examines appropriate management actions and communications before, during, and after a crisis. Reviews issues management: monitoring, analysis, strategy determination, and implementation. 2nd and 3rd semester grad students only. 4 cr, 1st sem.
Prereq: consent of advisor and instructor, graduate standing. Supervised reading, fieldwork, or research for student’s specific needs. 1–4 cr, either sem.
4 cr, either sem.
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20 October 2009
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