Annual Giving & Marketing Communications Design Underway
On Monday, December 6, the Annual Giving design process commenced. Covering areas such as direct mail appeals, segmentation, retention efforts, and correspondence, we hope to finalize this design on February 9, 2011.
|System Design: What is involved?
The Design phase will review six key functional areas that will inform the final design of our new system:
For each functional area, a design cycle progresses through the following stages:
By the end of the design process, a clear picture will emerge of how our new system will work so that testing and refinement of the DARWIN program can begin. Over the next few months, teams of functional experts from all disciplines within Development & Alumni Relations and associated BU departments will partner with Blackbaud designers to customize the eCRM product to Boston University’s business requirements.