Branding Websites
All BU websites, except individual and student websites, must clearly display an official BU logo.
There are three ways to use the logo system on websites:
- Single sub-brand logo placed at the top left of each page. See: College of Arts & Sciences
- Combined logotype placed at top left with master logo at top right. See: Admissions, Human Resources
- Combined logotype placed at top left with master logo at bottom left. See: this website, Yearbook
Only an official BU entity should have a logo.
Do include logos for schools and colleges, offices, departments, centers and institutes, and programs with dedicated faculty or staff.
Don't include logos for individuals, events, student organizations, or promotional campaigns.
If you are uncertain about an entity, search for it in the Directory, on Maps, or ask us.
A note about web-based applications: if an application is University-wide, such as BU Blogs, it can receive its own logo. Applications that are specific to a department should appear under the branding of the official, sponsoring entity.
If a website represents anything other than an official entity, its parent entity must be made clear.
Since every BU website requires a logo, websites representing events and promotional campaigns need to appear under the branding of the official, sponsoring entity.
Logos must conform to naming conventions.
Two important rules to remember:
- Eliminate the words "Office of" in names of departments, unless the office is an individual's title, such as the Office of the Provost.
- Always use an ampersand (&) instead of spelling "and."
Find all details and exceptions in the Terminology and Usage section of the Editorial Style Guide.
