Branding Websites

Use Official Logos

  • schools and colleges
  • administrative offices
  • academic departments
  • centers and institutes

Use Alternate Branding

  • individuals (faculty or staff)
  • courses
  • labs
  • student groups
  • blogs
  • events*
  • projects
  • programs

Official Logo System

All logos must conform to University naming conventions. There are three ways to use the logo system on websites:

Sub-brand signature

Single sub-brand logo placed at the top left of each page. See: College of Arts & Sciences

Logotype and master logo

Combined logotype placed at top left with master logo at bottom left. See: Yearbook website

Logotype and master logo

Combined logotype placed at top left with master logo at top right. See: Admissions, Human Resources

Alternate Branding Options

Sponsored branding

Sponsored Branding

If a website requires alternate branding as indicated above and is hosted on www.bu.edu or bumc.bu.edu, its sponsoring department must be displayed in addition to the website title. Typically, the sponsoring department is displayed using logotype placed at top left with the website title underneath in a different style, and master logo at bottom left. See: Administrative Sciences

Masthead branding

Editorial websites and websites on sites.bu.edu

Website mastheads on sites.bu.edu can employ sponsored branding or be customized, but custom mastheads cannot display the words “Boston University” or “BU.”

* Some exceptions apply. University-wide events such as Commencement, and some University-wide applications such as Directory receive official logos