Typography Primary Typeface

Whitney

Whitney bridges the needs of editorial typography and public signage with a single design. Its compact forms and generous x-height use space efficiently, and its ample contours and open shapes make it clearly legible under any circumstances. It is the preferred University font for external print and Web communications and may be used in any marketing materials and documents, in conjunction with other fonts. Key features of Whitney are:

Economy
Whitney was designed to work in crowded environments, so its shapes are especially space-efficient in text sizes.
Clarity
Whitney’s forms were shaped with both distance reading and material fabrication in mind.
Languages
OpenType editions of Whitney contain H&FJ’s Latin-X® character set, covering more than 100 languages throughout the world—including all of Central Europe.
Indices
Whether it’s enumerating the steps in a research project or marking key places on a map, a set of circled numbers comes in handy. The Whitney Index package includes these, premade, in 16 different styles.
Numerics
For tables and charts, each of Whitney’s styles offers a companion “Numeric” range that contains tabular figures and fractions.

Two of the 52 styles available for Whitney are represented below.

Whitney

Getting the Fonts

Marketing & Communications has purchased 500 licences of the font package, Whitney Basic. The font is available only to Boston University employees who are directly involved in the creation of marketing and communication materials.