Typography Working With Type

Font selection is a key component in the creation of successful communications. Typography should work in concert with the overall design, photography, and editorial writing to help describe and define the University brand. Since our intention is to depict Boston University as a 21st-century university that is modern, urban, confident, diverse, and dynamic, choosing the right style of type is critical. There are many fonts available, but generally we recommend that you:

Do use clean and classic faces, with a preference for sans-serif fonts

Don’t use fonts that are overly stylized

Don’t use Boston University red for text color

Don’t use type with drop shadows

Don’t use outline type

Do avoid condensing, excessive tracking, or horizontal scaling

Do use italicized styles sparingly