1. 01. Introduction
   1. Identity Platform
   2. Brand Personality
   3. Terminology
2. 02. Master Logo
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
3. 03. Sub-Brand Logotype
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
4. 04. Sub-Brand Signature
   1. Components
   2. Usage
   3. Variation
   4. Placement
   5. Colors
   6. Do and Don’t
5. 05. University Seal
6. 06. Typography
   1. Primary Typeface
7. 07. Editorial
   1. Voice and Tone
   2. Style Guide
      1. BU Terminology
      2. Punctuation Rules
8. 08. Image
   1. Style
   2. Library
9. 09. Websites
10. 10. Stationery
    1. Business Card
    2. Letterhead
    3. Envelope
    4. Mailing Label
11. 11. Examples
    1. Before and After
    2. Sub-brand Options
12. 12. Downloads
13. 13. Contact
    1. Ask a Question
    2. Request a Logo
    3. Request a Font

Stationery System

The stationery system is the University’s most widely used communications tool. Its components, both individually and as a whole, are designed to create a coherent visual identity through consistent use. Therefore, all stationery must follow University guidelines.

The stationery system features the master logo and is printed in two colors, BU red and black. Letterheads, envelopes, and business cards are printed on unwatermarked Mohawk Strathmore Script 100% PC White Smooth. It is a recycled eco-conscious paper, FSC-certified, carbon neutral, green-e, and 100% post-consumer waste.

Ordering stationery

• On the Charles River Campus, order online at Next Generation Printing. One-time registration is required. To register, go to the stationery page on the Marketing & Communications website for more information. If you're already registered, order at www.nextgenprinting.com/onlineordering.
• On the Medical Campus, contact the Educational Media Center at 617-638-4370 or emc_services_bumc@bu.edu.