Sub-brand Signature Do and Don’t
Do use the original electronic files.
Don’t redraw or retype the logo. It will be difficult to match the official specifications.
Do pair the BU icon with Boston University and a sub-brand.
Don’t pair the BU icon with Boston University alone. Use the master logo instead.
Do use the hierarchy provided for the sub-brand logotypes.
Don’t rearrange the sub-brand logotypes.
Do keep Boston University and the first sub-brand on one line.
Don’t stack Boston University and the first sub-brand. Keep Boston University and the first sub-brand on one line (up to 50 characters, or wrap text with appropriate line breaks).*
* Exception to this rule: due to space limitations, University stationery can stack all information.
Do include Boston University when using two or more sub-brands.
Don’t use two or more sub-brands without Boston University.
Do keep the original proportions and relationship between the logotypes and the BU icon.
Don’t adjust the scale of the logotypes or of the BU icon in relation to the logotype.
Do use only one sub-brand to the right of the BU icon.
Don’t use Boston University to the right of the BU icon—with or without a sub-brand.
Do use a two-color or all-black signature.
Don’t use a red or other one-color signature.
Do use the reverse signature on red.
Don’t use the two-color signature on red.
Do use the signature as a lockup.
Don’t separate the elements of the signature or use the BU icon alone.
Do use the signature as the primary mark on websites.
Don’t use the signature and the master logo together as primary marks on websites.
Do anchor the signature to the left side of printed materials, websites, and other forms of communications.
Don’t place the signature in the center or right of communications materials.
Do use the signature as a replacement for the master logo.
Don’t use the sub-brand signature and master logo together.
Do use the signature on the back cover when the master logo and sub-brand logotype are placed on the front cover.
Don’t use the sub-brand signature and master logo together.
