Sub-brand Signature Components

A sub-brand signature comprises the BU icon and one or more sub-brand logotypes. The visual elements of the signature are specifically configured, with each element placed, sized, and rendered in precise relationship to the others to create a unique visual character. Therefore, signatures should not be altered in any way. Approved alternative signatures are available for use in special situations such as verticality where the preferred signature would not perform.

The diagram below shows the visual relationship of the signature components. If you need to make a signature larger or smaller, be sure to maintain the relative scale of the elements.

Sub-brand Signature Components