Boston University Brand Identity Standards

  1. 01. Introduction
    1. Identity Platform
    2. Brand Personality
    3. Terminology
  2. 02. Master Logo
    1. Usage
    2. Placement
    3. Colors
    4. Do and Don’t
  3. 03. Sub-Brand Logotype
    1. Usage
    2. Placement
    3. Colors
    4. Do and Don’t
  4. 04. Sub-Brand Signature
    1. Components
    2. Usage
    3. Variation
    4. Placement
    5. Colors
    6. Do and Don’t
  5. 05. University Seal
  6. 06. Typography
    1. Primary Typeface
  7. 07. Editorial
    1. Voice and Tone
    2. Style Guide
      1. BU Terminology
      2. Punctuation Rules
  8. 08. Image
    1. Style
    2. Library
  9. 09. Websites
  10. 10. Stationery
    1. Business Card
    2. Letterhead
    3. Envelope
    4. Mailing Label
  11. 11. Examples
    1. Before and After
    2. Sub-brand Options
  12. 12. Downloads
  13. 13. Contact
    1. Ask a Question
    2. Request a Logo
    3. Request a Font

Sub-brand Signature Artwork

Download the appropriate logo files for your University entity below (requires valid faculty or staff BU login), or request a new sub-brand signature. Visit the downloads section to find more files.

Sub-brand Signature Artwork

Downloads

Sub-brand File Packages

The following archives contain each entity's files in a variety of formats.

Schools & Colleges
  • College of Arts & Sciences
  • College of Communication
  • College of Engineering
  • College of Fine Arts
  • College of General Studies
  • College of Health & Rehabilitation Sciences (Sargent College)
  • Goldman School of Dental Medicine
  • Graduate School of Arts & Sciences
  • Metropolitan College (Extended Education)
  • School of Education
  • School of Hospitality Administration
  • School of Law
  • School of Management
  • School of Medicine
  • School of Public Health
  • School of Social Work
  • School of Theology
  • Boston University Academy
Offices
  • Admissions
  • Alumni

Boston UniversityMarketing & Communications | Contact Us | Request a Logo