Sub-brand Logotype Placement

Give the logo and logotype their own space

When using both the master logo and logotype in marketing communications, be sure to give both marks the respect they deserve by providing adequate distance between the two. Logotypes are complementary, but are not adjuncts, to the master logo.

A clear zone of “B” (B = logo height) around the logo will give it the room it needs to stand out. The clear zone should be proportionate to the size of the master logo.

Sub-brand Logotype Placement