Sub-brand Logotype Do and Don’t

Do use the original electronic files.

Don’t re-create the logotype using a font. It will be difficult to match the official specifications.

Sub-brand Logotype Do

Sub-brand Logotype Don't

Do pair Boston University with a sub-brand.

Don’t use Boston University without a sub-brand. Use the master logo instead.

Sub-brand Logotype DoSub-brand Logotype Do
Sub-brand Logotype Do

Sub-brand Logotype Don't

Do use the hierarchy provided.

Don’t rearrange Boston University and its sub-brands.

Sub-brand Logotype Do

Sub-brand Logotype Don'tSub-brand Logotype Don't

Do keep Boston University and the first
sub-brand on one line (up to 50 characters,
or wrap text with appropriate line breaks).

don’t stack Boston University and the first
sub-brand.*

Sub-brand Logotype DoSub-brand Logotype DoSub-brand Logotype Do

Sub-brand Logotype Don't

* Exception to this rule: Due to space limitations, University stationery can stack all information.

Do include Boston University when using two or more sub-brands.

don’t use two or more sub-brands without Boston University.

Sub-brand Logotype Do

Sub-brand Logotype Don't

Do keep the original proportions and relationship between the logotypes.

don’t adjust the scale.

Sub-brand Logotype Do

Sub-brand Logotype Don't

Do use the weight provided in the logotype artwork.

don’t
add a stroke or outline (black, white or
color) around the logotype.

Sub-brand Logotype Do

Sub-brand Logotype Don't

Do use black or white.

don’t use color, including the University’s red.

Sub-brand Logotype DoSub-brand Logotype Do

Sub-brand Logotype Don't