Sub-brand Logotype Do and Don’t
Do use the original electronic files.
Don’t re-create the logotype using a font. It will be difficult to match the official specifications.
Do pair Boston University with a sub-brand.
Don’t use Boston University without a sub-brand. Use the master logo instead.
Do use the hierarchy provided.
Don’t rearrange Boston University and its sub-brands.
Do keep Boston University and the first
sub-brand on one line (up to 50 characters,
or wrap text with appropriate line breaks).
don’t stack Boston University and the first
sub-brand.*
* Exception to this rule: Due to space limitations, University stationery can stack all information.
Do include Boston University when using two or more sub-brands.
don’t use two or more sub-brands without Boston University.
Do keep the original proportions and relationship between the logotypes.
don’t adjust the scale.
Do use the weight provided in the logotype artwork.
don’t
add a stroke or outline (black, white or
color) around the logotype.
Do use black or white.
don’t use color, including the University’s red.
