Sub-brand Logotype Colors

Boston University black

Sub-brand logotypes are secondary to the master logo and should always appear in black—never in BU red. The master logo must be visually prominent, with the logotype clearly subordinate so there is no confusion among the audience as to which is the principal entity. The University is the primary overriding institution, and the group/program/school identification is secondary in the visual hierarchy.

Boston University Red for PrintFor Print

Pantone Process Black
CMYK: 0, 0, 0, 100

Hex Code #000000 For Web

HEX: #000000
RGB: 0, 0, 0