Master Logo Usage
Since the master logo is the common thread throughout University communications, it should be your starting point in the creation of all marketing materials. Deliberate, consistent placement of the logo will establish the University’s name and institutional credence without distraction from your message. There are very specific guidelines regarding the use of the master logo.
The logo must be present on all university communications
As the primary graphic identity for the institution, the master logo must appear on all communications, including brochures, stationery, business cards, and the University website. The guidelines governing the use of Athletics logos can be found at www.bu.edu/brand/introduction/athletics.
Treat the logo as artwork, not as typography
The master logo is the University’s single most important visual element and should be treated as a graphic icon.
Never manipulate the logo in any way
This rule includes but is not restricted to type, rules, surrounding boxes, shadows, outlines, and embellishments. Do not create secondary (sub) logos to represent a school, college, center, or institute, as this is confusing to audiences and dilutes our goal of creating a common, mutually reinforcing image.