Master Logo Placement

Give the logo its own space

Balance is an essential feature of good design. Graphics, imagery, and text must all be balanced on the page so that each is able to speak clearly. Placing any element too close to the master logo diminishes its importance.

A clear zone of “B” (B = logo height) around the logo will give it the room it needs to stand out.

BU Master Logo Space

The logo must appear on front cover

Place the master logo on the front cover of all printed promotional collateral materials intended for external audiences (prospective students, parents, etc.) in the upper right corner. For all printed
collateral materials intended for internal audiences, place the master logo on the front cover or the back cover.*

* Exceptions to this rule: In the case of mastheads (see Master Logo Do and Don’t ), place the master logo in the lower right corner. When using a sub-brand signature as primary branding (see Sub-brand Signature Usage), place the master logo on the back cover. In the case of the Boston University website, place the master logo in the lower left corner.