Master Logo Do and Don’t

Do use the original electronic files.

Don’t redraw or retype the logo. It will be difficult to match the official specifications.

Master Logo Do

Master Logo Don't

Do keep the original proportions.

Master Logo Do

Don’t stretch or distort the logo.

Master Logo Don't

Do keep Boston University as the primary
and only message within the master logo.

Don’t add elements to the logo.

Master Logo Do

Master Logo Don't

Do give the logo its own space.

Don’t stack or group the logo with other
elements.

Master Logo Do

Master Logo Don't

Do make the logo at least 0.75 inches wide in print, or 83 pixels wide on screen.

BU Master Logo Do

Don’t scale the logo to less than 0.75 inches wide in print, or 83 pixels wide on screen.

Master Logo Don't

Do place the logo on clean (preferably white) backgrounds for a powerful and modern look.

BU Master Logo Do

Don’t place the logo in a way that groups it
too closely with other graphical elements.

Master Logo Don't

Do place the logo on contrasting values (preferably white).

Don’t place the logo on similar values or
outline the logo to help it stand out. In the
event the logo is layered over a photo for the
purposes of advertising or communications, place the logo in a neutral, uncluttered space
on the photograph. Nothing in the background
should distract from the master logo.

BU Master Logo Do

Master Logo Don't

Do use the reverse logo on a red color field.

BU Master Logo Do

Don’t use the red logo on a red color field.

Master Logo Don't

Do use the logo as a visual.

Master Logo Do

Don’t use the logo in a line with text.

Master Logo Don't

Do separate the master logo from mastheads, titles, or other typographical elements.*

BU Master Logo Do

Don’t place the master logo near mastheads, titles, or other typographical elements.

Master Logo Don't

* Mastheads are an exception to the rule (see Master Logo Placement) that the master logo must appear in the upper right corner of the front cover.

Do separate the master logo from sub-brand signatures or logotypes.

BU Master Logo Do

Don’t use the master logo with the BU icon or sub-brand signature in the same general area.

Master Logo Don't