Master Logo Do and Don’t
Do use the original electronic files.
Don’t redraw or retype the logo. It will be difficult to match the official specifications.
Do keep the original proportions.
Don’t stretch or distort the logo.
Do keep Boston University as the primary
and only message within the master logo.
Don’t add elements to the logo.
Do give the logo its own space.
Don’t stack or group the logo with other
elements.
Do make the logo at least 0.75 inches wide in print, or 83 pixels wide on screen.
Don’t scale the logo to less than 0.75 inches wide in print, or 83 pixels wide on screen.
Do place the logo on clean (preferably white) backgrounds for a powerful and modern look.
Don’t place the logo in a way that groups it
too closely with other graphical elements.
Do place the logo on contrasting values (preferably white).
Don’t place the logo on similar values or outline the logo to help it stand out. In the event the logo is layered over a photo for the purposes of advertising or communications, place the logo in a neutral, uncluttered space on the photograph. Nothing in the background should distract from the master logo.
Do use the reverse logo on a red color field.
Don’t use the red logo on a red color field.
Do use the logo as a visual.
Don’t use the logo in a line with text.
Do separate the master logo from mastheads, titles, or other typographical elements.*
Don’t place the master logo near mastheads, titles, or other typographical elements.
* Mastheads are an exception to the rule (see Master Logo Placement) that the master logo must appear in the upper right corner of the front cover.
Do separate the master logo from sub-brand signatures or logotypes.
Don’t use the master logo with the BU icon or sub-brand signature in the same general area.
