This positioning will help you focus and define the University visually and verbally. It is not intended to be used verbatim.
Boston University is…
BU is large, diverse, and dynamic: a modern, confident 21st-century university that continually evolves. It is also a community of people bound together by the common purpose of education, committed to the noble purpose of delivering world-class teaching in liberal arts, professional programs, and research by an outstanding, accessible faculty. We inspire members of our community to go out into the world to make a difference.
- EXPECT THE WORLD OF YOURSELF
- We encourage and provide opportunities for members of our community to:
- Place emphasis on yourself
- Connect to a global community
- Freely create your own experience at BU
- Hold high expectations and keep a sense unlimited possibilities
- Express yourself