Identity Platform

This positioning will help you focus and define the University visually and verbally. It is not intended to be used verbatim.

Boston University is…

BU is large, diverse, and dynamic: a modern, confident 21st-century university that continually evolves. It is also a community of people bound together by the common purpose of education, committed to the noble purpose of delivering world-class teaching in liberal arts, professional programs, and research by an outstanding, accessible faculty. We inspire members of our community to go out into the world to make a difference.

EXPECT THE WORLD OF YOURSELF
We encourage and provide opportunities for members of our community to:
Place emphasis on yourself
Connect to a global community
Freely create your own experience at BU
Hold high expectations and keep a sense unlimited possibilities
Express yourself