Identity Platform

This positioning is to help you focus and define the University visually and verbally, and it is not intended to be used verbatim.

As an institution, Boston University is large, diverse, and dynamic. It is a 21st-century university that is modern, confident, and continually evolving. It is also a community of people bound together for the common purpose of education. Boston University is committed to the noble purpose of delivering world-class teaching in liberal arts, professional programs, and research by an outstanding, accessible faculty. We inspire members of our community to go out into the world to make a difference.

Emphasis on yourself
Connection to a global community
Freedom to create your own experience at BU
Sense of high expectations and unlimited possibilities
Opportunity to express yourself