Brand Personality

We’ve identified seven words that describe Boston University’s personality. Obviously, not every piece of communication is going to project all seven. Just keep them in mind as you put together whatever it is you’re putting together and, where opportunity presents itself, seize. 

The seven magic words are:

EXCELLENT
World-class liberal arts and professional programs, faculty, and research
MODERN
Innovative, forward-looking
DYNAMIC
Vibrant, fast-moving, stimulating
CONFIDENT
Bold, unapologetic
PROGRESSIVE
Open-minded, inclusive, collaborative, socially conscious
GLOBAL
International students, faculty, and programs; engaged in the community and world
DIVERSE
Kaleidoscope of people, programs, and learning opportunities