1. 01. Introduction
   1. Identity Platform
   2. Brand Personality
   3. Terminology
2. 02. Master Logo
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
3. 03. Sub-Brand Logotype
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
4. 04. Sub-Brand Signature
   1. Components
   2. Usage
   3. Variation
   4. Placement
   5. Colors
   6. Do and Don’t
5. 05. University Seal
6. 06. Typography
   1. Primary Typeface
7. 07. Editorial
   1. Voice and Tone
   2. Style Guide
      1. BU Terminology
      2. Punctuation Rules
8. 08. Image
   1. Style
   2. Library
9. 09. Stationery
   1. Business Card
   2. Letterhead
   3. Envelope
   4. Mailing Label
10. 10. Examples
    1. Before and After
    2. Sub-brand Options
11. 11. Downloads
12. 12. Contact
    1. Ask a Question
    2. Request a Logo
    3. Request a Font

Image Style

Although your photography selections are determined by the needs of the individual project, generally we recommend images that:

Represent journalistic style

Appear unstaged and spontaneous (with the exception of portraits)

Reflect the dynamic urban atmosphere of the bu campus

Use simple or white backgrounds for portraits

Make enough impact to be used by themselves in a larger size

Work together as small images in a grid format