Typography

Preferred Font

Whitney is the preferred font for the University’s external print and web communications. To request the Whitney font, please fill out this request form (available only to Boston University employees who are directly involved in the creation of marketing and communication materials). If you’re non-marketing staff or an external consultant, you may purchase the Whitney font directly from Hoefler & Co’s website.

Other Fonts

You aren’t required to use the Whitney font for all publications. If you prefer a different font, we recommend that you select clean, classic ones like Helvetica, particularly for documents in PowerPoint or Word. Sticking with the following basic typography guidelines will result in better overall design and brand consistency:

  • Use clean and classic typefaces, with a preference for sans serif fonts.
  • Avoid condensing, excessive tracking, or horizontal scaling.
  • Do not use outline type, or type with drop shadows.
  • Generally, avoid using BU Red for body copy text.