We have several basic logo variations. Below, you can find examples of common usage.

Boston University faculty and staff can log in to download a BU logo. Students and third parties must request logos from a faculty or staff sponsor.

Use the master logo with the sub-brand logotype for more formal pieces and for communications going to external audiences.

Master logo: BU Red with white showing through.
Sub-brand logotype: black.


Use the sub-brand signature for communications going to both external and internal audiences and for less formal pieces.

Sub-brand signature on back of a brochure using the correct spacing.


Use the sub-brand signature with large logotype (also called the digital sub-brand signature) for identity on communication going to internal audiences only, since it includes only the BU icon and not the full name “Boston University.”

Digital sub-brand signature is used for BU webpages.