1. 01. Introduction
   1. Identity Platform
   2. Brand Personality
   3. Terminology
2. 02. Master Logo
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
3. 03. Sub-Brand Logotype
   1. Usage
   2. Placement
   3. Colors
   4. Do and Don’t
4. 04. Sub-Brand Signature
   1. Components
   2. Usage
   3. Variation
   4. Placement
   5. Colors
   6. Do and Don’t
5. 05. University Seal
6. 06. Typography
   1. Primary Typeface
7. 07. Editorial
   1. Voice and Tone
   2. Style Guide
      1. BU Terminology
      2. Punctuation Rules
8. 08. Image
   1. Style
   2. Library
9. 09. Websites
10. 10. Stationery
    1. Business Card
    2. Letterhead
    3. Envelope
    4. Mailing Label
11. 11. Examples
    1. Before and After
    2. Sub-brand Options
12. 12. Downloads
13. 13. Contact
    1. Ask a Question
    2. Request a Logo
    3. Request a Font

Examples Sub-branding