Before & After Examples

Wondering how all this branding stuff translates to the real world? Here are a few examples of what we used to do and what we now do.

Campus Trucks

Some of the most visible signs of the new brand are our trucks. They act as moving illustrations of the changes going on at the University.


Campus Truck - Before


Campus Truck - Before


School of Public Health Course Catalog

“Not Just Dreaming. Doing.” represents a clear distinction between the Boston University School of Public Health and other public health degrees. We are the school that helps students apply important learning in the field. It is a strong concept that really helps the potential student understand the advantage of a BUSPH degree.

School of Public Health Catalog - After

Admissions Brochure

Reaching out to 15-, 16-, and 17-year-olds using persuasive ideas—ones that they can relate to in an exciting, informative voice. Readers feel that, no matter who they are, BU is for them. 16,000 reasons, One BU.

Admission Brochure - After


Boston University Homepage

The redesigned homepage showcases the breadth and depth of Boston University through rich, experiential content and provides intuitive navigation to other web pages for visitors who know exactly what they’re looking for.


Boston University Homepage - Before


Boston University Homepage - After

College of Fine Arts

The new College of Fine Arts website is clearly connected to the University, provides clear access to a vast body of content in each of its three schools, and highlights the successes of its vibrant community through compelling imagery.


College of Fine Arts Website - Before


College of Fine Arts Website - After