Hall Named VP for Alumni Relations
Seeks to double alum philanthropic support by 2017| From Commonwealth | By Caleb Daniloff
Steven Hall is responsible for annual giving, development, and communications with BU’s 292,000 alums around the world. Photo by Michael Lutch
Dropping the “associate” from his title, Steven Hall has been promoted to vice president for alumni relations.
As associate VP for alumni relations for the past four years, Hall has been responsible for annual giving, development, and communications with BU’s 292,000 alums around the world. In that time, participation at alumni events has gone from a few thousand a year to more than 41,000. Hall says that by 2017, he’d like to double the current 26,000 alumni who support the institution philanthropically.
“We’d also like to have alumni coming together 1,000 times a year or more under the BU flag,” he adds, “and we’d like to have 8,000 alumni volunteering on behalf of BU on an annual basis.”
The old notions of alumni supporting their institution strictly out of loyalty aren’t enough anymore, Hall says.
“Obviously that will appeal to some,” he says, “but if you’re trying to have the aggressive growth that we’re talking about, the real challenge is getting as close to one-to-one marketing as we can.”
That’s where communication tools like Facebook and Twitter come in, according to Hall.
“Social media is an important way to tell the BU story, to communicate when good things happen at the University and get alumni to talk about it,” Hall says.
Before joining BU in 2007, Hall was CEO and president of the Houston Alumni Organization of the University of Houston. Previously, he was vice president for major gifts at the Washington State University Foundation.