General Description

The Boston University Questrom School of Business E-Lab is an online research laboratory that hosts cutting-edge academic studies on consumer behavior, decision-making, and other areas of management. BU Questrom E-Lab studies are designed by faculty and Ph.D. researchers at the school and are administered virtually through SONA, an online scheduling system. Lab use is restricted only to Boston University Questrom-affiliated researchers.

Participation in our studies is completely voluntary. You are free to decline to participate in any particular study, to end participation at any time for any reason, or to refuse to answer any individual question without penalty or loss of compensation. You can complete as many online studies as you wish. Furthermore, you can decide to unsubscribe at any time by emailing

All of your responses will be kept confidential. Only the researchers involved in this study and those responsible for research oversight will have access to the information you provide. Your responses will be numbered and the code linking your number with your name will be stored in a separate database. Your confidentiality will be maintained to the degree permitted by the technology used. No guarantees can be made regarding the interception of data sent via