| We shop at Amazon.com, we check on our 401Ks
online, and now some of us make our donations via the Web.
Boston University is part of a national trend in greater online
giving, with cumulative totals for online gifts at the end
of December running 30 percent ahead of the same time the
year before.
This October, the University received its largest online
gift yet. Alan Granwell (LAW’68,’69), a longtime
Law School donor, decided to give online for a simple reason:
convenience. A member of the LAW Board of Advisors since it
began, he regularly gives to the school. “We like making
payments through our credit card; it’s just easier —
and there’s the frequent flier miles aspect,”
he says. His is a BU family, too, with his wife, Sheila (SED’68),
and younger daughter, Alexis (CFA’03).
“We are pleased with the success so far of the online
giving program at BU,” says Coleen Resnick, director
of annual giving. “The Web is a tool of both immediate
and growing importance, especially as we see an increase in
the comfort level of our constituents with e-philanthropy.”
With a recent Web site redesign, giving to BU has never been
easier. Just go to www.bu.edu/alumni/giving
and follow the links to the secure site for online giving.
— Taylor McNeil
|