Designing and Implementing a Public Health Communication Campaign
SPH SB 833
What does it take to design a health communication campaign? Who is involved? What media should you use? What works? Should you hire an ad agency, do it yourself, and/or engage the participation of members of your target audience? These are just a few of the questions that will be addressed by students of SB833. In designing, students will develop and implement a mock health communication campaign on a topic selected by the class. The process will include topic research, audience selection, writing a communication plan, brand and message creation. Students will ?sell? their idea by responding to an RFP. Then, students will break into groups to implement their plan. They may create or facilitate the creation of websites, marketing materials, video, and/or any other products deemed effective and feasible.
SPRG 2015 Schedule