Web-based Health Communication Strategies for Public Health Interventions
SPH SB 813
This course covers key health communication principles for designing and critiquing digital health behavior change interventions. Students work in small groups to conduct formative research to plan a public health intervention website and prototype. Key deliverables include a comprehensive strategy document, a website diagram, a website prototype and usability testing results. Course topics include defining an audience, setting clear objectives, applying health behavior theory concepts, competitor analysis, using story as a health communication strategy, designing for accessibility, conducting usability testing, and working with practical user-centered design approaches (such as affinity diagramming and user personas). Although the emphasis is on the intervention planning process and not technology, a series of hands-on computer labs introduce students to basic online content creation tools and provide instruction and support for creating a simple website prototype. No technical background is necessary.