Communications and Digital Media Strategies

SMG MK 469

Marketing communication strategy has moved beyond advertising to include interactive marketing, sales promotions, direct marketing, public relations, and more. This course focuses on developing a marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, effectiveness testing, and client/agency relationships.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Utter SMG 211 MW 4:00 pm-5:30 pm Stamped Approval
Class Closed

FALL 2014 Schedule

Section Instructor Location Schedule Notes
B1 Utter SMG 224 W 6:00 pm-9:00 pm Stamped Approval
Class Closed

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Utter SMG 222 MW 8:00 am-9:30 am Stamped Approval

Note: this course is also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.