International Marketing Management
SMG MK 467
(Also offered in London in the spring semester) Helps students develop a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. Students will learn about the key environmental forces shaping consumer needs and preferences, the influence of international competition, market segmentation and strategy decisions specific to international marketing. They will: * Assess various foreign markets * Analyze the impact of cultural, social, political and economic factors on marketing strategies * Determine when to use different market entry and penetration strategies * Examine the different skills and systems required to implement marketing strategies across country borders 4 cr.
SPRG 2015 Schedule
|A1||TBA||MW 11:00 am-12:30 pm||Stamped Approval|