Consumer Behavior

SMG MK 445

Required for Marketing concentrators. Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).

FALL 2013 Schedule

Section Instructor Location Schedule Notes
A1 Atasoy SMG 324 TR 3:30 pm-5:00 pm Stamped Approval
Class Closed

FALL 2013 Schedule

Section Instructor Location Schedule Notes
B1 Teopaco SMG 322 TR 8:00 am-9:30 am Stamped Approval
Class Closed

SPRG 2014 Schedule

Section Instructor Location Schedule Notes
A1 Lawrence SMG 306 MW 12:30 pm-2:00 pm Stamped Approval
Class Closed

SPRG 2014 Schedule

Section Instructor Location Schedule Notes
B1 Sekhon SMG 306 MW 2:00 pm-3:30 pm Stamped Approval
Class Closed

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.