Markets, Public Policy & Law
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GSM PL 700: Introduction to Business Law
This course will survey contemporary issues in selected areas of law and ethics. We will introduce pivotal areas of law, so that students begin to anticipate legal problems, analyze how to avoid them, and realize how legal principles can be employed to add value in their chosen fields. The subjects are torts, contracts, employment law, securities regulation and corporate governance. We expect that this overview of a few disciplines will encourage students to explore other legal topics relevant to their business interests. We will also offer an analytic structure that enables students to identify ethical issues in business, analyze options and make choices consistent with their own values.
GSM PL 727: Organizations, Markets, and Society
Graduate Prerequisites: MG700
Understanding and analyzing the core strategic decisions facing businesses in competitive markets. Students will examine how businesses achieve their fundamental goals given the need to produce goods and services efficiently and a market environment reflecting consumer preferences (demand) and the strategies and strengths of competitors. Students will develop analytic skills necessary for understanding core business models and how different models create value for the business as well as the larger society.
GSM PL 837: Strategic Fundraising and Corporate Philanthropy
This course is designed for future civic, business and nonprofit leaders who will be in the position of raising funds or giving away funds for charitable purposes at some point in their career. Whether for your child?s school, the local little league or symphony, or a cause you care deeply about, you will want to know the fundamentals of raising or giving away money. This course explores the topic of strategic fundraising and philanthropy in three modules. The first explores the history, trends and current topics in philanthropy using case studies and current events. The second module provides students with specific tools and lessons in strategic fundraising and gives students an opportunity to apply these skills within a nonprofit of their choice. Finally the course examines how corporations can use their philanthropic efforts to further the strategy and goals of the business.
GSM PL 845: Improving Your Decisions
The main aim of ?Improving Your Decisions? is to present many of the decision problems managers face and to identify the most effective ways to make sound decisions -- as well as the pitfalls, biases, and mistakes that should be avoided. A key element of the course is to present students with a series of decision challenges: What would you do? In other words, you must come to grips with actual decisions and defend your actions. The assigned readings also convey the most recent research findings in behavioral economics: how individuals and managers actually make decisions. The second half of the course centers on group decision making: how groups with common and not-so-common interests decide. A key topic here is the art and science of negotiation, thereby shifting the focus of attention from individual choices to competitive decisions. Again, students are challenged to test their group decision making skills and strategies in a series of simulations and face-to-face negotiations.
GSM PL 849: Global Sustainability
Global Sustainability explores the underpinnings of today?s global sustainability challenges and how entrepreneurial thinking can be applied to government, NGOs, multinational corporations, small startups and the capital markets to address these challenges. Though lecture, case discussion, computer simulation and a unique guest speaker program, students will gain deeper understanding of both root cause, the interconnected and interdependencies across sectors such as energy, the environment and the global food and water supplies along with entrepreneurial thinking, methods, models and practices being employed by innovative individuals and organizations at the forefront in the search for solutions.
GSM PL 850: Social Entrepreneurship
Graduate Prerequisites: AC710/711, OB712/713, MK723/724, FE721/722, OM725/726, QM716/717, IS710/711, FE727/730, SI750/751
The Social Entrepreneurship course is designed to: (1) explore the concepts, practices, opportunities, and challenges of social entrepreneurship; (2) provide frameworks and tools that will help students be more effective in this sector; and (3) provide an opportunity for students to create a business plan for an earned income venture of a nonprofit organization or a new social enterprise. In the business plan project, student teams will partner with external organizations. Students will identify and analyze opportunities, resources, and risks and apply skills from marketing, accounting, organizational behavior, strategy and other disciplines. Special emphasis will be placed on aspects of business planning and organizational strategy that are particularly challenging or distinctive in the social sector, including mission definition, leadership, organizational structure, raising capital, and measuring results.
GSM PL 853: Improving Business Decisions with Statistical and Optimization Modeling
Graduate Prerequisites: QM716/17
This course will improve students' ability to formulate and analyze a wide range of models that can aid in managerial decision-making. Students will use regression models to analyze data and interpret statistical information about the relationships between variables. The course will illustrate how regression analysis can be used for a variety of business applications including asset pricing, predictive analytics, forecasting, and demand estimation. It will then cover unconstrained and constrained optimization, illustrating how these types of models are used for applications including price setting, operations management and portfolio optimization. The class will be highly participatory and hands-on, alternating lecture with collaborative data analysis and problem-solving. Students will build upon knowledge acquired in QM716 and modeling will be performed in Microsoft Excel.
GSM PL 861: Emerging Issues in Business and Law
You ask your outside lawyer or your company's legal department whether you can undertake some activity without violating the law. You are annoyed when you are told "Well, maybe. It depends". You want a yes-or-no answer, not a game of twenty questions. Why can't your lawyers give you a straight answer? Why do they make everything more complicated? What language are they speaking? Most business people ask these questions. If you do business you cannot avoid dealing with lawyers. You can allow your interactions with lawyers to frustrate you, or you can learn how lawyers think so that you can better manage them. Emerging Issues in Business Law introduces graduate business students to fundamentals of legal analysis by focusing on timely legal problems of particular interest to business. Students develop familiarity with substantive legal principles and leave the course with the ability to recognize legal issues, discuss them intelligently, and understand why the lawyers seem incapable of giving a simple answer. The course uses lectures to provide a common foundation of knowledge. It is primarily discussion based, using a question and answer format to engage students in the process of legal analysis.
GSM PL 862: Applied Ethics
The goal of this course is to help each student develop a methodology for leading an ethical life. Each of the cases focuses on an individual faced with an issue that challenges his/her principles. Students will also explore the kinds of situations that are likely to lead to unethical decisions.
GSM PL 864: Managing Political, Economic, Social, and Technology and Country Risk
This case-based course introduces students to conceptual tools and frameworks that allow them to think systematically about environmental changes that restructure companies, industries, and countries, preparing them to deal with those changes. The course explores political, economic, technological, and social change, as well as natural disasters and political risk. Students will map the flow of events and experiences that shape political or business leaders' attitudes and will be introduced to the analyses of countries, systems, trends, stakeholders, scenario developments, cross-impact, and payoff assessments. They will assess probable shifts in stakeholder power within the industry or country and suggest potentially successful leadership and change strategies.
GSM PL 870: Government, Society and Sustainable Development
Graduate Prerequisites: OB712/713, AC710/711, QM716/717, MK723/724, FE721/722, FE727/730, IS710/711, OM725/726
Government, Society and Sustainable Development is a broad and far-reaching course in scope and topics. After an introduction to the concepts of the limits-to-growth and global sustainability challenges resulting from population growth, resource scarcity, environmental degradation and climate change students dive deep into the cultural, societal and economic development issues of globalization, study the implications of globalization on the current social and economic development of nations/regions/industries and explore new development models (for-profit and non-profit entrepreneurship) for sustainable development at the international, national, and sub-national levels. The Course has three major themes: ? The first major theme of the course is a series of country cases that explore the cultural, social, political and economic context in which business enterprise has historically been conducted. ? The second major theme of the course overlays the international institutions that emerged from Bretton Woods; the UN, GATT/WTO, the World Bank and the IMF, (the emerging World Environmental Organization, WEO) onto the country cases and explores emerging topics of international Intellectual Property Rights (IPR), Corporate Social Responsibility (CSR) and International Environmental Protection (IEP). ? The third major theme of the course explores the emergence of new models of sustainable development; contrasting bottoms-ups collective action and entrepreneurship against classic aid-based models as a force for change and driver of sustainable development.
GSM PL 882: Public Policy Analysis
This course explores the economics of the public sector and the impact government policy and programs have on society and business. The course provides students with tools to systematically examine the financing and measure the impact of government policies and regulations. It explores the rationale for government intervention, appropriate levels of intervention and how to measure the effectiveness of policies and regulations. This course is helpful to those who desire a deeper understanding of the central role government plays in the economy and how government impacts the business and nonprofit sectors.
SMG LA 245: Introduction to Law
Undergraduate Prerequisites: sophomore standing.
Sophomore requirement. Provides a broad overview of the American judicial system and fundamental legal issues. Examines dispute resolution, torts, contracts, criminal law, business organizations, employment law, intellectual property, and international law. The goal is to understand not only the basic rules of law but also the underlying social policies and ethical dilemmas. 4 cr.
SMG LA 346: Law and Ethics
Undergraduate Prerequisites: SMG LA 245; junior standing.
Explores ideas of right and wrong, and how the law interacts with our morality. Examines contemporary social problems, such as whistle-blowing, business liability for crime, same-sex marriage, affirmative action, and capital punishment, from the perspective of the law. Also focuses on ethical issues facing businesses, such as leadership in a crisis, prosecution of corporations, and current events. Students read Supreme Court decisions, nonfiction accounts of litigation, and case studies, as well as watches films, in an effort to understand the law and analyze our ethical response to contemporary social issues. 4 cr.
SMG LA 349: Intellectual Property, the Internet, and Public Policy
Undergraduate Prerequisites: SMG LA 245; junior standing
Intellectual Property, the Internet, and Public Policy explores the complex relationship between law and the Internet. Course readings introduce students to modes of Internet regulation, the legal framework erected in the U.S. to shield websites from liability for third-party content and conduct, and issues arising from extraterritorial application of geographic-based law. The course then uses legal disputes over intellectual property--primarily copyright, but also trademarks and patents--to illustrate how various stakeholders use lawsuits, legislation, and other modes of regulation to shape public policy and govern human behavior. Through research of specific online companies student teams will study how law affects business decisions, how public policy influences legal doctrines, and how changes in public policy might alter their target business's prospects. The course culminates in team papers and presentations that tie each team's analysis of their target company to the course's major themes.
SMG LA 355: Employment Law and Public Policy
Undergraduate Prerequisites: SMG LA 245.
An in-depth look at the legal issues involved in the employer/employee relationship. Such topics include: discrimination, affirmative action, harassment, the hiring process, employee testing, and terminating employees (for cause, layoffs). Discussions will focus on the duties and rights of both parties through the stages of employment, from hiring and managing your workforce, to benefits, conditions of employment, and downsizing.
SMG LA 360: Real Estate Law
Undergraduate Prerequisites: SMG LA 245.
Real estate can generate spectacular wealth and contribute to unprecedented financial losses. Real estate is an essential component of every business that requires a physical location to operate. Real estate is where we sleep, where we attend school, where we work, where we play, where we go when we are sick -it quite literally is beneath everything we do. Every real estate transaction begins and ends with legal principles. Mastering the basics of property law puts one in a superior position. Knowledge of real estate law is imperative for those who plan to invest in or manage property on a larger scale. This course provides an overview of real estate law for tenants, present and future property owners, developers, investors, and public policy advocates. We examine the nature of real property and property ownership, residential and commercial real estate transactions, and selected issues of real estate development.
SMG LA 430: Entertainment Law
Undergraduate Prerequisites: SMG LA245
(Offered in Los Angeles) Covers the basics of entertainment law, including constitutional, contracts, labor, and employment law and intellectual property rights. Students develop a clear understanding of the applicable laws and how these laws have been applied in the past, how they are applied today, and how they might be amended and applied in the future. Students learn applicable legal concepts, practical insights, and an appreciation of how to deal with lawyers and the law in their entertainment business futures. It is intended to provide a good conceptual understanding of the law and demonstrate its relevance through case study, reading, guest speakers, field trips, and intense discussion. The application of the law to the digital now, the digital future and the Internet now crucial, indeed central, to any discussion of entertainment will be included throughout and be the subject of an entire class toward the end of the course. The law to be explored will be constitutional, copyright, trademark, contracts, labor, employment, and remedies and their application to and use within the entertainment business.
SMG LA 450: Advanced Business Law
Undergraduate Prerequisites: SMG LA 245.
Takes a closer look at the legal issues surrounding businesses, from purchasing contracts, rights and responsibilities for breaches of those contracts, commercial financing, the Uniform Commercial Code, bankruptcy, products liability, real estate and more. The emphasis is on understanding legal issues as a component of good business planning. Group work to draft contracts and leases and negotiate terms.
SMG LA 498: LAW Dir Study