Design and Innovation Strategy
GSM SI 839
This class will examine how managers and leaders can create the conditions for innovation at the individual, team and organizational levels ? and how those conditions differ for startup and mature organizations. Managing innovation includes the generation of ideas; the integration of ideas into new product concepts; and the commercialization of ideas. While core strategy courses address the questions of what innovations to pursue and whether and when those innovations will bring value, this course addresses the question of how managers can create organizations to deliver innovations of value. Thus, the course will focus on the practices and processes that mangers need to put in place to enable organizations to execute on an innovation strategy. In doing so, students will evaluate how to balance the challenges of organizing, managing and leading innovation with the need to produce concrete, routine and expected outcomes within the organization. To be innovative, any new idea must resolve the innovation paradox ? introducing enough novelty to appeal to new markets while retaining enough familiarity to tap into existing behaviors. Because design and innovation are frequently inseparable in managing this paradox, the class will assess how design contributes to innovation in product, process and business models across industry sectors. The course will also consider the role that all sources of innovation play ? including communities, networks, brokers and other forms of open innovation. Students will be asked to reflect upon innovations that have been critical to their lives, and how these innovations were produced and gained market traction. Final group projects will explore how to ?rescue? innovations in trouble with turnaround teams.
SPRG 2015 Schedule
|A1||O'Mahony||SMG 322||TR 12:30 pm-2:00 pm|
SPRG 2015 Schedule
|F1||Grodal||SMG 404||T 6:00 pm-9:00 pm|
Note: this course was also offered during Summer Term