Customer-Driven Growth Strategies
GSM MK 841
Because companies face constant pressure to develop markets -- both existing and new -- to feed demands for growth, we propose a course that would equip MBA students with a nimble yet robust approach to identify, quantify and leverage opportunities that facilitate growth. This course proposal comprises experiential "modules" that are based on real-world scenarios designed in collaboration with corporate executive partners (e.g., BU alumni, recruiters, major area employers, network contacts). Modules pose growth challenges partners have experienced in the sectors of (1) healthcare and pharmaceuticals, (2) digital, (3) retail and (4) consumer-packaged goods.