Hospitality Strategic Marketing

SHA HF 560

In this course, students work with local hotel or restaurant sales and marketing groups to develop their strategies, plans and programs for targeted market segments. Class studies and exercises are used to help develop the skills needed by the students to accomplish this. A special paper about branding in the hospitality industry will also be required. Industry speakers bring the current market reality into the classroom. Seniors only. 4 credits, offered Fall & Spring.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Medoff SHA 206 MW 12:30 pm-2:00 pm WebReg Restricted
Stamped Approval
Graduate Level
Preq: HF260
Mts w/ HF460

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A2 Muller SHA 202 TR 3:30 pm-5:00 pm WebReg Restricted
Stamped Approval
Graduate Level
Prereq: HF260
Mts w/SHA HF460

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Muller TR 9:30 am-11:00 am WebReg Restricted
Stamped Approval
Graduate Level
Prereq: HF260
Mts w/SHA HF460

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A2 Medoff TR 3:30 pm-5:00 pm WebReg Restricted
Stamped Approval
Graduate Level
Mts w/SHA HF460

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.