Hospitality Strategic Marketing

SHA HF 560

This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, presentation skills. The semester culminates with an oral, written and visual delivery of the marketing plan to the industry executives. Seniors Only. 4 credits, offered Fall & Spring.

FALL 2017 Schedule

Section Instructor Location Schedule Notes
A1 Lanz SHA 201 TR 9:00 am-10:45 am WebReg Restricted
Stamped Approval
Graduate Level
Prereq: HF260
Mts w/ HF460
Class Full

FALL 2017 Schedule

Section Instructor Location Schedule Notes
A2 Lanz SHA 206 TR 12:30 pm-2:15 pm WebReg Restricted
Stamped Approval
Graduate Level
Prereq: HF260
Mts w/SHA HF460

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.