Hospitality Marketing Principles

SHA HF 260

This course provides an understanding of the role and function of marketing in the hospitality industry. It offers an overview of generic principles of marketing for any industry (including consumer products and manufacturing) and introduces specialized principles for the hospitality industry. For all topics, it uses examples taken primarily from the hospitality industry. Subjects covered include marketing strategy, marketing research, consumer behavior, segmentation, positioning, product and concept development, pricing, distribution, and marketing communications (including advertising and public relations). Class discussion, lectures, and case studies. 4 credits, offered Fall & Spring.

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A1 Pai SHA 202 MW 12:30 pm-2:00 pm Stamped Approval
Preq: HF100
Class Full

FALL 2014 Schedule

Section Instructor Location Schedule Notes
A2 Pai SHA 202 MW 3:30 pm-5:00 pm Stamped Approval
Preq: HF100

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A1 Pai SHA MW 3:30 pm-5:00 pm Stamped Approval
Prereq: HF100

SPRG 2015 Schedule

Section Instructor Location Schedule Notes
A2 Pai SHA TR 9:30 am-11:00 am Stamped Approval
Prereq: HF100

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.