• SHA HF 470: Advanced Revenue Management
    An advanced study of Hotel Revenue Management. To gain more in depth knowledge of revenue management practices, classroom work is combined with a field project. 2cr. Preq. HF370
  • SHA HF 532: Hospitality Leadership
    Undergraduate Prerequisites: SHA HF 100 and HF 231
    Graduate Prerequisites: SHA HF 231
    This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self-leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. A special paper about leadership in the hospitality industry will also be required. Seniors only. 4 credits, offered Fall & Spring
  • SHA HF 560: Hospitality Strategic Marketing
    Undergraduate Prerequisites: SHA HF260 or SMG MK 323 and SHA HF100 (or SHA 200)
    Graduate Prerequisites: SHA HF260 or SMG MK323
    In this course, students work with local hotel or restaurant sales and marketing groups to develop their strategies, plans and programs for targeted market segments. Class studies and exercises are used to help develop the skills needed by the students to accomplish this. A special paper about branding in the hospitality industry will also be required. Industry speakers bring the current market reality into the classroom. Seniors only. 4 credits, offered Fall & Spring.