Courses

  • SHA HF 332: Professional Development for the Hospitality Industry
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 231
    This course provides an introduction to the management of others with an emphasis on the hospitality industry. Using relevant articles and real life examples, it will provide a thorough look at what it means to be responsible for the performance of others. Topics covered will include exploring different management styles, performance management, directing and coaching others, and the effective training of staff. 2 credits.
  • SHA HF 350: Tourism and Hospitality Industries in China
    Undergraduate Prerequisites: SHA HF 220 & SHA HF 270
    This course is designed to introduce tourism and hospitality industries in China. This spring only course provides a unique opportunity to learn about China -- the emerging superpower and gain new perspective on travel and lodging operations. The course requires a field trip to China during the spring break. Students are responsible for additional fees for the trip. Class is open for all SHA sophomores, juniors, seniors, and SHA minors through an application and evaluation process. Contact Dr. Zoe Ho at zoejyho@bu.edu for application information. 4 credits, offered Spring Only.
  • SHA HF 360: Hospitality Sales Management
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 260
    Introduction to the practical application of the sales process, including the selling process, identifying prospects, working with distribution channels, creativity in sales, and how to manage a sales department. 2 credits.
  • SHA HF 362: Destination Marketing
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 260
    Analysis of the operations and functions of convention bureaus and tourism boards and their relationship to the hotel and restaurant industry. Topics include the funding and managing of convention bureaus and the marketing programs utilized by destination promotion organizations. 2 credits.
  • SHA HF 363: Tourism Management
    Undergraduate Prerequisites: SHA HF 260
    Discuss professional techniques and practices of foreign and domestic tourism, travel delivery systems, and tourism destination developments. 4 credits.
  • SHA HF 366: Hospitality Electronic and Social Media Marketing
    Undergraduate Prerequisites: SHA HF 260; SHA HF 360 and SHA HF364 are recommended.
    This is a course in Electronic and Social Media Marketing in the hospitality industry, focusing on how electronic/social marketing may be integrated with traditional marketing tools. Since the options are rapidly changing, the course will cover all current and future marketing channels and tools, integrating what you learned in the basic marketing course (HF260) with the challenge of determining how social media fits in to an overall marketing solution. The basics of social media will be examined and then applied to hospitality marketing challenges. Since these are new tools, which are changing quickly, the class will benefit from Industry experts. The concept of Engagement Marketing and establishing a dialogue will be fully explored. Special attention will be placed on improving your understanding of the integration of social media with traditional marketing/advertising/PR solutions. You will improve your analysis of the solutions and presentational skills with respect to such areas as: * Determining what tools are available and appropriate for the specific need * Evaluating competitive use in social media * Positioning your hospitality product/ service in the marketplace using social media to create unique competitive advantages * Development of profitable integrated marketing plans/ courses of action incorporating recommendations with regards to the above. 2 credits, offered Spring Only.
  • SHA HF 370: Revenue Management and Technology
    Undergraduate Prerequisites: SHA HF 100 (or HF 200) and SHA HF 270
    This course provides an advanced overview of the revenue management function in hotels. Revenue management is an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. 2 credits, offered Fall & Spring.
  • SHA HF 372: Operations Strategy and Analysis
    Undergraduate Prerequisites: CAS MA 120 ; CAS MA 113 ; SHA HF 210 ; SHA HF 220 ; SHA HF 270.
    This course provides students with basic techniques and tools to analyze and improve operational capabilities of a hospitality organization. Emphasis is placed on key topics in areas of (1) Operations Strategy, (2) Process and Service Design, (3) Process Improvement, (4) Quality Management, (5) Managing Capacity and Demand, (6) Queuing Models, (7) Forecasting, (8) Project Management, and (9) the use of spreadsheets in modeling and solving operations problems. 2 credits.
  • SHA HF 375: Meetings & Conventions
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 220.
    This course provides an introduction to the methods and techniques utilized in planning, organizing, promoting and delivering of businesses and social events, and the role events play in generating a tourist and business market. Information will be presented that will allow the student to gain general knowledge of planning events. 4 credits, offered Fall & Spring.
  • SHA HF 382: Hospitality Communications Practicum
    Undergraduate Prerequisites: SHA HF 100, seniors, juniors first
    This course is intended as a 'practicum' in hospitality communications. This course is open to sophomores, juniors and seniors. The focus is on the development of those communication skills that are critical to being effective managers. There will be readings on communication, but the majority of the course will focus on skills development. Each week students will be required to deliver presentations to the class. These presentations will be videotaped and critiqued. By the end of this course students will be much more comfortable, clear, and confident speakers in any situation. Fail/Pass. 2 credits, offered Fall and Spring.
  • SHA HF 403: Seminar with Distinguised Hospitality Speakers
    Undergraduate Prerequisites: SHA HF 100.
    This course is designed to give a limited number of seniors (or others with special permission) who are enrolled in the HF 103 Distinguished Hospitality Speaker Series, an opportunity to meet with those speakers in an informal seminar setting. Students will be expected to write several papers about the topics covered by the speakers as the basis for their course grades. Sprg sem. 2 credits
  • SHA HF 410: Finance for the Hospitality Industry
    Undergraduate Prerequisites: SHA HF 210 and SHA HF 310 and (CAS MA 113 or CAS MA 115)
    Studies the techniques financial managers and external analysts employ to value the firm and its assets. Topics include financial statement analysis, taxation, discounted cash flow, stock and bond valuation, cost of capital, and capital budgeting. The techniques of discounted cash flow and the command of taxation principles developed in the course are applied to commercial real estate analysis, including hospitality properties. 4 credits, offered Fall & Spring.
  • SHA HF 415: Hospitality Asset Management
    Undergraduate Prerequisites: SHA HF 100 and 310
    This course is designed to introduce the student to a rapidly growing area of the lodging industry, namely, asset management. The course will define what asset management is today and examine the skills required to be a successful asset manager. There will be a special focus on the benefits to the hotel owner of hiring an asset manager and the role of the asset manager in representing the owner in deliberations about annual operating budgets and capital plans with the hotel management company. Finally, the course will examine what kinds of job opportunities are available in industry to those who desire to become asset managers. 2 credits.
  • SHA HF 416: Hospitality Franchising
    Undergraduate Prerequisites: SHA HF 220 and SHA HF 270
    This course deals with both the legal and practical applications of franchise systems including the start-up, development, operation and management of franchises from the perspective of both the franchisor and the franchisee. Particular emphasis will be placed on the franchisor-franchisee relationship. The course will focus on both the restaurant and hotel industries. 2 credits.
  • SHA HF 417: Hotel Management Agreements & Negotiation
    Undergraduate Prerequisites: SHA HF 220 and SHA HF 270
    This course deals with both the legal and practical application, negotiation, and implementation of hotel (and to a lesser extent, restaurant) management agreements from the perspective of the owner and the operator. Particular emphasis will be placed on the negotiation of a hotel management agreement. 2 credits.
  • SHA HF 422: Food Laboratory Modules: Seafood Cookery
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 120.
    Hands-on course focuses on preparation of a wide variety of seafood species as well as various cooking techniques. 1 credit, offered Spring Only.
  • SHA HF 423: Food Laboratory Modules: Contemporary Nutrition Cookery
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 120.
    Hands-on course focuses on nutritional preparations and modern presentations of regional American cuisine. 1 credit, offered Spring Only.
  • SHA HF 424: Food Laboratory Modules: Pastries
    Undergraduate Prerequisites: SHA HF 100 and SHA HF 120.
    Hands-on course features the preparation of many different categories of fine desserts, pastries, and petit fours. 1 credit, offered Fall Only.
  • SHA HF 430: Advanced Wine Study
    Undergraduate Prerequisites: SHA HF 100 and 329
    Students must be 21 to take this course. This course offers a thorough study of wine tasting, wine and food pairing and wine and food event planning. Each class features a blind tasting of selected wines along with discussion on the principles of critical tasting and wine and food pairing. The objectives of the course are to fully prepare those entering the hospitality industry to purchase wines and to recommend them to customers with various types of food. 2 credits, offered Fall & Spring.
  • SHA HF 432: Hospitality Leadership
    Undergraduate Prerequisites: (SHA HF 231)
    This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self-leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. Seniors only. 4 credits, offered Fall & Spring.