Operations Management in Service Sector
SMG OM 447
Introduces students to the special challenges of designing and managing service operations. The course focusses on the problems and opportunities presented by the presence of the customer in the operation which creates and delivers the service; on professional service operations; and on systematic ways to improve performance in service operations. Students carry out a small project developing a new service and the operation which will deliver it. The course demonstrates that a service manager must combine operations, marketing, and human resource skills into an integrated service system general manager approach. The course incorporates the following topics: service strategy, service system design, service quality, professional service operations, improvement programs in services, and multisite service operations.