Communications and Digital Media Strategies

SMG MK 469

Marketing communication strategy has moved beyond advertising to include interactive marketing, sales promotions, direct marketing, public relations, and more. This course focuses on developing a marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, effectiveness testing, and client/agency relationships.

FALL 2016 Schedule

Section Instructor Location Schedule Notes
A1 Utter HAR 312 MW 4:00 pm-5:30 pm Stamped Approval
Class Closed

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
A1 Utter MW 8:00 am-9:15 am Stamped Approval

Note: this course was also offered during Summer Term

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.