Communications and Digital Media Strategies
SMG MK 469
Marketing communication strategy has moved beyond advertising to include interactive marketing, sales promotions, direct marketing, public relations, and more. This course focuses on developing a marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, effectiveness testing, and client/agency relationships.
FALL 2016 Schedule
|A1||Utter||HAR 312||MW 4:00 pm-5:30 pm||Stamped Approval
SPRG 2017 Schedule
|A1||Utter||MW 8:00 am-9:15 am||Stamped Approval|
Note: this course was also offered during Summer Term