Business Marketing

SMG MK 449

Explores in-depth the unique aspects of marketing to business and institutional customers in an increasingly complex, competitive and global marketplace. Exposes students to a wide range of industrial products and services, and the technology, demand, competition, and requirements for success that characterize each of them. Topics include marketing strategy, organizational buyer behavior, business market segmentation, market development, product development, B -to-B e-commerce, pricing, marketing channels, and business marketing communications, in the context of the U.S. as well as global markets. The course is taught through lectures, case discussions, and presentations and is designed to develop the analytical, decision-making, and communication skills of the students. 4 cr.

FALL 2016 Schedule

Section Instructor Location Schedule Notes
A1 Rideout KCB 103 TR 9:30 am-11:00 am Stamped Approval
Class Closed

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.