Consumer Behavior

SMG MK 445

Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).

FALL 2016 Schedule

Section Instructor Location Schedule Notes
A1 King HAR 324 MW 12:30 pm-2:00 pm Stamped Approval
Class Closed

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
A1 TBA MW 12:50 pm-2:05 pm Stamped Approval

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
B1 TBA MW 2:30 pm-3:45 pm Stamped Approval

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.