Consumer Behavior

SMG MK 445

Provides insight into the motivations, influences, and processes underlying consumption behavior. Considers relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies (i.e., segmentation, positioning, product development, pricing, communications).

FALL 2016 Schedule

Section Instructor Location Schedule Notes
A1 HAR 324 MW 12:30 pm-2:00 pm Stamped Approval

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
A1 MW 1:00 pm-2:15 pm Stamped Approval

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
B1 MW 2:30 pm-3:45 pm Stamped Approval

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.