Pricing Strategy and Tactics
QST MK 864
This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.
FALL 2023 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
D1 | Engel | HAR 322 | T 12:30 pm-3:15 pm | Class Closed |
FALL 2023 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
D2 | Engel | HAR 210 | M 8:00 am-10:45 am |
Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.