A digital strategy is an organization's plan to leverage digital technologies to create new business models, products, and services, as well as to improve internal processes and interactions with customers, suppliers, and partners. For business leaders, a digital strategy is crucial to staying competitive and grow their businesses. In this course, students will learn how to design, execute and communicate digital strategies in a complex organization. We will also learn key management concepts such as project delivery, change management, as well as financial modelling of digital investments. In addition to case studies and class exercises, we will bring in industry experts to share their real-world experience. In lieu of a final exam, students will form into project teams to design, develop, present and gain buy-in for a specific digital strategy.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.