GSM OM 865
This is an experiential course aimed at developing ideas for digital products and services ("web services"), within the context of a multi-stage "innovation tournament." The tournament structure will force the screening of certain ideas in the initial stages, and in such cases, some students will get reassigned to the surviving ideas. Participants will learn specific tools, methods, and concepts related to the creation of such services (e.g., opportunity sensing, management of variation, innovation/business analytics, crowd sourcing vs out sourcing decisions, existing versus incremental enabling technologies, idea interdependence and information architecture, task sequencing for enhancing cycle time and service quality) and will be required to develop web based test tools. The instructor anticipates that the best performing ideas will have high potential for entrepreneurial development. Thus, this course can serve as a front end to conduct follow-on development by working either in the IS, operations, health sector management, energy or entrepreneurship concentration courses, and/or by working with affinity groups in the BU community, such as, ITEC. Participants will be expected to read assigned material on visualization of ideas, and engage in the generation of promising ideas prior to starting this class. Make sure you have basic familiarity with how the web works. You need not be technical, nor have deep experience with the web development. Rather, you simply should understand the basic ideas behind URLs, HTML, and how web browsers work. You can figure this out by reading the Wikipedia entry (http://en.wikipedia.org/wiki/World_Wide_Web). We will also provide you with a mock-up of a typical website along with a tutorial on how to upload and edit this web site.
FALL 2015 Schedule
|P1||Joglekar||SMG 316||MTWRF 9:00 am-5:00 pm||Meets