Seminar in Consumer Behavior

GSM MK 914

This course is designed to familiarize students with the current major theoretical streams of research in consumer behavior. It is meant to instill in the student not only a knowledge of the current "state of the art" in consumer behavior research, but also an ability to apply behavioral science theory to consumer behavior research issues. It is expected that students will develop and refine the ability both to critically evaluate the theoretical contribution of articles in consumer behavior and to formulate theory-based hypotheses capable of advancing the discipline's understanding of consumer behavior.

FALL 2015 Schedule

Section Instructor Location Schedule Notes
A1 Trudel SMG 658 R 9:00 am-12:00 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.