Pricing Strategy and Tactics
GSM MK 864
This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.
FALL 2015 Schedule
|P1||Srinivasan||SMG 222||MTWRF 9:00 am-5:00 pm||Meets