Pricing Strategy and Tactics

GSM MK 864

This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.

FALL 2015 Schedule

Section Instructor Location Schedule Notes
P1 Srinivasan SMG 222 MTWRF 9:00 am-5:00 pm Meets

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.