Marketing Analytics

GSM MK 852

This course will focus on developing marketing strategies driven by marketing analytics. Topics covered include market segmentation, targeting, and positioning, new product test marketing, market response models, customer profitability, social media, and marketing resource allocation. The course will draw on and extend students' understanding of issues related to quantitative analysis and principles of marketing. The course will use a combination of cases, lectures, simulations, and a hands-on project to develop these skills.

FALL 2015 Schedule

Section Instructor Location Schedule Notes
A1 Srinivasan SMG 208 TR 9:30 am-11:00 am

FALL 2015 Schedule

Section Instructor Location Schedule Notes
F1 Srinivasan SMG 408 T 6:00 pm-9:00 pm

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.