Data Driven Marketing Decisions

GSM MK 852

This course will focus on developing marketing strategies driven by marketing analytics. Topics covered include market segmentation, targeting, and positioning, and new product development. The course will draw on and extend students' understanding of issues related to quantitative analysis and principles of marketing. The course will use a combination of cases, lectures, and a hands-on project to develop these skills.

SPRG 2017 Schedule

Section Instructor Location Schedule Notes
F1 TBD-TBD Class Full

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.