Debiasing Decision Making
GSM MK 849
The objective of this course is to inform future managers, consultants, and advisors of the psychological processes and biases underlying the decisions made by customers, competitors, colleagues, and themselves, with emphasis on how to incorporate such insights into marketing and business strategies. Applications of these processes and biases will be examined within the domains of the sustainability and health sectors. The course will provide students with a broad overview of important results from various behavioral sciences (e.g., behavioral decision research, cognitive and social psychology, behavioral economics, consumer research) that demonstrate the several biases that can affect the quality of our strategic decisions. It is intended to provide students with knowledge about applying these findings to topics in marketing, strategic management, and organizational behavior. Classroom time will be devoted to a combination of lectures, discussions, cases, and exercises illustrating the main concepts.